Is The Wind of Change Your Enemy?

That’s one of the pivotal questions within your internet marketing personal make-up that directly impacts your ROI. How good is your ability to zoom in on your market and speak a language they all understand? When you embrace change along with the refined wealth of information on the internet you can multiply your bottom line 10-fold. Knowledge is power only when you use it! The most important ingredients for your future growth are found in the winds of change.

Why Does Change Matter So Much?

I am going to paint the smallest picture I can for you:

Internet Growth Milestones

  • According to a 2009 study, there were more than 550 billion documents on the DEEP Web or invisible Web.
  • A 2002 survey of 2,024 million Web pages determined that by far the most Web content was in English: 56.4%; next were pages in German (7.7%), French (5.6%), and Japanese (4.9%). More
  • A more recent study, which used Web searches in 75 different languages to sassmple the Web, determined that there were over 11.5 billion Web pages in the publicly indexable Web as of the end of January 2005.
  • As of March 2009[update], the indexable web contains at least 25.21 billion pages.
  • On July 25, 2008, Google software engineers Jesse Alpert and Nissan Hajaj announced that Google Search had discovered one trillion unique URLs.
  • As of May 2009 , over 109.5 million websites operated. Of these 74% were commercial or other sites operating in the .com generic top-level domain.

Source

The Web Today 2009

We have over one trillion unique URLs and almost 110 million websites. 74% of the websites today are presumably for business use (com). That’s pretty amazing but does not include the social sites like Facebook where login is required. How many unique URLs and pages exist in immeasurable areas on the web everyday? How does the measurable (spider friendly—e.g. Twitter, YouTube, Facebook Pages) affect natural ranking?

Is your website the life of the party online?

Many SEO gurus are drawing distinct relationships from Algorithms (Google Search) to Social Media. The introduction of personal search has clearly shown Google’s willingness to hand some of the ranking factor over to the people.

People Control the Internet

When we prepare our documents for the internet, who are we preparing them for? The answer should be people that would be most interested in your offering. What is your offering? Finding people to understand your core offering is what we focus on in this manual. We use a blend of expertise, knowledge, and software such as Google Analytics to help us find markets. Then we need to engage your market with the right message.

To do this efficiently measurement and testing are the two main ingredients.

About Robert Kennedy

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  • From 1978 to 1989 I worked in all aspects of printing and graphic design. During this time I also won several sales leadership awards, attended many sales and marketing seminars.
  • In 1989 I started my own business known as Reprotech Printing and Digital Media Services.
  • In 1999 we took our business to the Internet. Our first web site was WePrintColour.com then we created another web site called WePrintColor.com.
  • We went on to create several other web sites and was recognized by backbone magazine as an Internet marketing entrepreneur in 2001. Article here
  • In 2007 I acquired a passion for mind mapping software to take ideas to a whole new level. By combining Mind mapping with other software applications, amazing plans are easily illustrated. Creating complete marketing collateral packages for lead generation has never been easier.
  • In 2008 I began to contract in my Internet marketing skills to other businesses with a small team of outsourced help. I was contracted by a Tier one Internet marketing company in Toronto to obtain “Google Analytics certification” as Web Analytics Manager. In 2009 our team obtained Google Analytics certification and completed the contract. This sought after Google Analytics certification was difficult and challenging. Once completed, we were one of 30 companies in North America and one of 60 companies in the world that could flaunt this badge.
  • In 2009 I went on to take the Google Analytics individual qualification test. I am now Google Analytics qualified with a team of GAIQ’s that all share in project development.
  • In 2009 I provided on staff training and marketing planning for many companies. My services included technical implementation (code and design), blueprinted marketing plans, full analytics reporting, and training directly for company executives. Custom Analytics Dashboards- ecommerce integrations –profile filtering- goal setting and configuration.

An Affordable Marketing & Measurement System that empowers you!

We are an Internet marketing company that understands when you are successful, so are we. This technical bulletin is a gift for your small business that will help you springboard your business into the online world.

When you want to have all of your marketing simplified with a powerful measurement approach contact us at 705 259 4364.

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