Online Marketing Tips for Real Estate and Small Business

Online Marketing

Online Business Marketing

Marketing on the Internet can be fun, time consuming, affective, not effective, a complete waste of time and/or very profitable. It really depends what you want to do and how you decide to do it. There are countless ways to promote ideas online.

I personally feel that more business needs to reach out to the world of relationship building. That is, building a lifetime relationship with clients. Based on that belief and philosophy I am going to outline the particular areas in the Internet marketing that I believe are most important to a real estate professional.

Email Marketing

In my experience email marketing has the highest conversion of all traffic sources. This rule applies to opt in’s only—buying lists from unknown sources is not recommended.

A simple lead form with a tantalizing offer is all that is needed to build a good list.

When sending out your e-blast, one of the first steps you want to take is to define your target audience and identify the goals of your campaign. Then you want to analyze the pages on your website you anticipate (or know) they will land on.

How often are you going to send your marketing messages out and what about email template design? Now you want to consider your content strategy and design a few nice email templates.

You’ll also want to consider the budget you have for e-mail marketing and determine what is doable with your budget. All of your e-mail marketing efforts can be monitored using Google Analytics. This helps answer what a visitor does after they land on your website from an email link. How well do they convert through your goal funnel or what are the most abandon pages?

Relationship Marketing

Building relationships and crossing the trust barrier with a prospect is the goal of the every reputable business. Infusionsoft (my choice in CRM) is software that allows you to connect lead forms to your website, create follow-up sequences, build your own sales pipeline and much more.

It is a way to pleasantly bring automation into building relationships with new prospects and reinforcing existing ones. Ask us about this amazing software. Steps to create your own CRM.

1. Activation- Activate your free trial account
2. Configuration- Configure system to your business.
3. Import Lists- Import existing lists
4. Web Form Integration- Configure lead forms
5. Sales Pipeline- Sales pipeline strategy and implementation.
6. Follow Up Sequences- Follow up sequences are sent out when you want, usually triggered by an action on your site or through email. They can also include other communication methods such as faxing and snail mail.
7. Strategy & Timeline - Develop FUS (follow up sequences) strategy, timeline.
8. Prepare Marketing Collateral- Insure all marketing collateral is available on server when called upon in sequences.
9. Compose Content- Create content

Email Marketing and relationship marketing can work well for your business. It must be done with care and a blend of email communication along with personal contact. There is no substitute for a heart to heart meeting but there are ways to increase lead conversion. CRM combined with a good email campaign is at the top of my list for relationship building. What is a lifetime client worth to you?