Site Launch
What to do when it is launch time. You may want to do a soft launch or hard launch. Why not announce the launch of your website? It is newsworthy and press releases (online and offline) can also be sent out.
Submit your News as a Press Release
You may also want to contact local newspapers with a press release as well.
Tracking Code Installation
Tracking the activity is one of the smartest things you will ever do to become more acquainted with people visiting your site. You can discover where conversion takes place, where visitors exit, the most engaging keywords, poorest performing pages and much, much more. Before any of that can happen the tracking code must be placed the web pages you want to track.
Profile Configuration
Google Analytics will allow you to make profiles. Each profile is like a different channel but still tracks the same site. This is how we create a method to see filtered traffic. Once a new profile is created we can apply special filter patterns to traffic sources. The traffic source we will want to set up for the new profile is for traffic that replies to your direct mail only. This part can be a little tricky if you have not done it before.
Map to Track your Direct Mail
Google Analytics will also allow you to track the affects of your mailings. With a few extra simple steps taken in the setup of your web domain you will be able to isolate all web traffic associated with direct mail, radio, or TV. That is some pretty powerful information for any business interested in improving ROI on direct mailings.
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