Real Estate Marketing Introduction
Real Estate Marketing Grid that can Double Your Sales
The purpose of this real estate marketing grid is to lay down a solid foundation for effective real estate marketing and measurement. With all of the free tools available on the Internet today it is not difficult for a real estate professional to become well acquainted with their target audience before and after engaging them.
Once you have learned all you can about the people you want to talk to through your marketing messages you will see a marked improvement, guaranteed. When you take it a step further and begin to study the web pages that your visitors navigate through you can improve your marketing efforts even more.
With a few, very simple steps taken in the setup stages of your website you’ll gain insights into your prospects like never before. That includes measuring the response you get from printing, TV or Radio through your website.
Why not take advantage of this information packed world we live in and make discoveries that will equate to marketing intelligence—an edge. This document will guide you through the basic steps for the marketing of “You Inc.” From researching your marketplace to full deployment of a search engine friendly website, these steps are designed to optimized lead generation on your website from multiple channels.
Measure TV, Radio, Print, Phone calls and more with Google Analytics
Get a Grip
Wouldn’t it be cool if you could connect all arms of the traffic drivers that bringing prospects and clients to you! The methods and tools we have at our disposal today to improve our marketing efforts are endless. In my friendly octopus illustration shown here, I am showing you what I believed to be the most important aspects of building an effective lead generation system. It’s all about getting your name in front of the right people at the right time. If you are not using the Internet to gather leads for your business you’re missing out big time. If you are using the Internet to gather leads my bet is we can improve the results by adding a few simple steps.
A web site is your property. In many ways it is similar to building your own a house.
1) Market Research is your foundation that may shift and change.
2) Keyword Research is your framework. It also can shift and move over time.
One of the first questions you may ask yourself before building your site is “who am I?” The next logical question that may cross your mind is “why do you want a web site?” You are the driving force or personality behind your web property; therefore it is you that must guide the construction of your new home. If you want a website that is a reflection of you, answer these two questions;
- Who are you?
- What will be the purpose of your website?
Seriously, the questions are deep, the answers will affect how you will be comfortable building your business and website. Additionally, deciding on the reason you want a web site before it is designed allows for conversion friendly graphic design.
When we begin to measure the activity on your website, the goals of your domain can be measured with Google Analytics (free analytics software). That is why you want to clearly define the purpose of your site (lead generation or other) first –so it can be measured, improved and part of graphic design!
