Visual Map – Steps to Improved Real Estate Marketing

This is the map I have based the idea on. It shows different ways a real estate professional can get leads. But which one is most effective? Would it seem like a far fetched concept to measure them all and let the data help answer the question?

That’s exactly what this study will show you. It is not only possible but quite easy. Make minor tweaks to the way Google Analytics tracks and measures the effect of your marketing efforts. Here are the topics I am going to discuss in the next series of posts.

Table of Contents

• 1.1 Research & Plan 7
• 1.1.1 Market Research 7
• Keyword Research 7
• Competitor Research 7
• 1.2 Website Design 8
• 1.2.1 Choose Design Method 9
• 1.2.2 Micro-site Traffic Driver 9
• 1.2.3 Create a Vanity Domain 10
• 1.2.4 Bells & Whistles 10
• 1.2.5 Content Strategy 10
• 1.2.6 Site Launch 11
• 1.3 Tracking Code Installation 11
• 1.3.1 Code Integration 12
• 2 Traditional Marketing 12
• 2.1 Explore Markets 13
• 2.1.1 Primary Target Audience 14
• 2.1.2 Determine Demographics 14
• 2.2 Direct Mail Design & Print 14
• 2.2.1 Distribution 15
• 2.2.2 Design & Print 15
• Card Printing 16
• 2.2.3 Mailing 16
• Canada Post Walks 16
• Local Walks 16
• 2.3 Measurement & Analysis 17
• 2.3.1 Engaging Keywords 18
• 2.3.2 Data Driven Tweaks 19
• 3 Online Marketing 20
• 3.1 Email Marketing 21
• 3.2 Relationship Marketing 23
• 3.2.1 Activation 23
• 3.2.2 Configuration 23
• Import Lists 23
• Web Form Integration 23
• Sales Pipeline 23
• 3.2.3 Follow up Sequences 24
• Strategy & Timeline 24
• Prepare Marketing Collateral 24
• Compose Content 24
• 3.3 Organic Optimization 24
• 3.4 Social Networking 25
• 3.4.1 Theme Strategy 26
• 3.4.2 Profile Creation 26
• 3.4.3 Content Creation 27
• 3.4.4 Engagement Strategy 27
• 3.4.5 Regular Interactions 27

Stay tuned and turn your real estate business into a lead generating machine.