Tips for Traditional Marketing in Real Estate
It’s still there just better measurement…
I suppose you could ask the question “what is traditional marketing?” From the school I come from it was primarily made up of three different components –TV, radio, print. What’s really cool about that is traditional marketing can be measured like never before with minimal effort. The real effort should be in analyzing the effectiveness of offline marketing campaigns, since measuring online traffic is so easy. It is so much easier to discover what works best for you with your market of home buyers and sellers. You can quickly learn what headlines are most effective, what color schemes entice the most action and so much more. Analysis will allow you to compare trends over time. Stack one mailing timeline against another and take a look at what matters most–conversion.
Explore Your Market
It doesn’t take much time to fire up your browser to enter a few queries into Google. But what would somebody wanting to buy or sell a home enter into a search engine? If your were in Missisauga seeking real estate some phrase may include“buy a home Mississauga” or “find real estate broker Mississauga” or “best listing professional Mississauga”…? Honestly, there are infinite combinations of phrases that people may use to find you. It is a good idea to explore markets online through blogs, forums, and social networks (Twitter) to feel the current vibes in a market. Try to think like some looking for what you offer. Put yourself in their shoes.
You can check Google Trends for trends in real estate and other phrases of interest.
The online world is a wealth of information that will help you learn a lot more about the people you are trying to reach in your world. Use websites like Canada Post (and others) for demographics and planning your mailings.
Sending Your Message to Who?
Primary Target Audience
Look closer at your audience and choose topics that may be complimentary or of interest to them.
Determine Demographics
Discover how to determine demographics in your area and visitors that come to your website.
Direct Mail Design & Print
In the eighties and nineties direct mail was the primary marketing method for most businesses. It was both effective and measurable, well, sort of. I have the luxuries of living in today’s technology and experiencing yesterday’s world. I can see the true benefit tracking your direct mail brings to the bottom line every time. With every mailing there are “Take Away’s” for graphic designers, web developers and marketers. By integrating Google Analytics into your direct mail campaigns you can gauge exact response to each and every print mailing.
Design & Print
A Printing Calculator to calculate the cost of printing and design. This is our price list and intended for you to get a rough idea on printing prices. We also have volume discount prices available upon request.
Card Printing
| 4 over 4 (full Color Both Sides) | Total | Per 1000 | |
| 2 | 2 X 3 1/2 Bus Cards (30) | ||
| 3 | Bus Cards Per 1000 | 136 | |
| 4 | Bus Cards Per 5000 | 395 | 79 |
| 5 | Bus Cards Per 10000 | 690 | 69 |
| 6 | 4 X 6 Postcard (18) | ||
| 7 | Bus Cards Per 1000 | 226 | |
| 8 | Bus Cards Per 5000 | 753 | 151 |
| 9 | Bus Cards Per 10000 | 979 | 98 |
| 10 | 5 X 7 Postcard (10) | ||
| 11 | Bus Cards Per 1000 | 339 | |
| 12 | Bus Cards Per 5000 | 1355 | 271 |
| 13 | Bus Cards Per 10000 | 1762 | 176 |
| 14 | 4 X 9 Postcard (12) | ||
| 15 | Bus Cards Per 1000 | 282 | |
| 16 | Bus Cards Per 5000 | 1129 | 226 |
| 17 | Bus Cards Per 10000 | 1468 | 147 |
| 18 | 6 X 8 Postcard (8) | ||
| 19 | Bus Cards Per 1000 | 339 | |
| 20 | Bus Cards Per 5000 | 1270 | 254 |
| 21 | Bus Cards Per 10000 | 1694 | 169 |
Card printing calculator
Distribution
See how to determine the distribution of your mailing.
Instructions on “How to figure out the distribution and mailing costs”.
Regional Walk Zones
Local walk zones
Today we have all these really neat measuring tools that we can use to our advantage. I am a big fan of Google Analytics because it is versatile, powerful and free. Making it sing for your business is what we specialize in. We have done so many complete tracking set ups and configurations that we have developed a sound process for tracking all channels a real estate professional relies on to buy and sell homes.
There is a world of difference between online and offline marketing. Online well it is very easy to assess and evaluate success. There are tools online to evaluate the performances of the marketing campaigns that we conduct.
Offline or traditional marketing is very difficult to asses because a lot of factors contribute to the campaign. Campaigns value increases and decreases with small factors like word of mouth.
In all a good post with quality material to study.
There are some basic differences when it comes to traditional and online marketing. Traditional marketing I think is better placed when it comes to a business like real estate.
But there were some useful campaigns that were conducted online shows online campaigns do have a god impact with real estate. I must agree it is very easy to understand the success of the campaign with online marketing.