Getting to Know Your Website Visitors

What is Objektivierbaren Neurophysiological Implementation?

Neurophysiological ExecutionDid you ever wonder why a baby reaches out and touches the same toy every time. Is it the color, shape or does a baby’s mind have the ability to prefer? When we navigate through the online world what triggers us to click the elements we click? With the many sources of traffic that can potentially visit your website analytical tools are needed to answer the questions about the behavior of people that visit your site. A few traffic sources you can expect to see on your website include:

Using website analysis software there are certain commonalities I have come to note:

  1. They all want the Reader’s Digest version to the query or advertisement. (Keep it Short–> to the point)
  2. Why they came to your site (keyword) better be there or 1 click away.
  3. They have a main interest in their beginning action (clicked link, ad, entered keyword).

Why do People not Take the Actions You Want?

What we need to realize is what is in the minds of the people that are coming from these sources. There is a controversially discussed form of marketing that is becoming increasingly popular. This form of marketing attempts to enter the customer’s brain and study the process of buying or deciding to move forward with a decision. We all go through a process (buying cycle) when purchasing. The same part of our brain is also used to make decisions, engage in sexual activity, become aroused and get motivated. This part of the human brain is known as the Reticular activating system (RAS) .

RAS Video

Researchers employ brain scanning experiments where they monitor the mental processes people experience when making decisions. The research results allow for drastically improved sales and marketing efforts. Is that fair (he,he)?

Mind Driven Sales

A prospect or customer’s mind is the ideal location for your proven message to be. The best place to find out the right triggers to purchase, is online of course. You knew I was going to say that, right? Additionally, what you learn about people online can be utilized in your offline business world. That’s called taking your web analytics data to knew levels. What keywords result in the most website conversions? It wouldn’t hurt to try some “in-store” advertising and signage using those keywords. Or how about in the context of your local advertising- use them keywords! To form new ideas on what you can do with analytics data visit Avinash’s collection on top ranked web analytics blogs. (Sorry I did not make the top but we are working in it ;-) )

Neuro Marketing Recognized Terms

  • Need shift- Signifies new product launch or time for product improvement
  • Name dropping- A consistent message designed to get people acquainted to the name announced
  • NO Frills- Bare bones, stripped down, low prices. E.g. No Frills shopping stores
  • Negotiating Position- An opinion or approach towards reaching a particular goal
  • Neuro Marketing- neurophysiologic and psycho logic findings are made and interpreted by study of neuro activity
  • Noticeableness- Is when a shopper, consumer, prospect, or customer realizes the product and the need to have it
  • Non profit marketing- making it known that all marketing efforts are not for profit. E.g. Culture, Politics, Environmental
  • Interpretation- Particular responses to a stimulus your brain will become active and delivers certain brain differences in response that can be measured
  • Network marketing- Direct marketing in a multi layered format to deliver your goal fulfillment action.

Make no mistake in the new era of marketing; moving the right peripheral sensory nerve fibers is how website goals and conversions are achieved, it’s a human decision making process. Now ask yourself, why you are optimizing your website for people or engines? The goal any business is only reached when all the right the processes in decision making have been triggered. This will vary by individuals but there will also be similarities. Those similarities are the basis for a sound neuro marketing plan.

Although neuro marketing seems to be a new buzz I think it has been around for a long time, we have never used word to describe it. By introducing neuro science into your business you have more control over what consumers believe. Marketing promotions or marketing-general neuropsychology will always prove its worthiness. If it’s a moral issue for you move on or change your neuro network :-) .

This is the shortest bridge to happy customers that last

Prospect>>Trust>>Client>>Relationship>>Lifetime value.

In search marketing the process begins when the person enters a key phrase or clicks an advertisement. Combining your advertising with targeted interactive marketing will increase retention but may not instigate the desired action immediately.

“Be patient Grasshopper” David Carradine (RIP) Kung Fu

Christene Churchhill Talks About Keyword Brainstorming

As you can see, the actions in our brains with decision making today are pretty amazing. It is not uncommon for people to make good decisions and bad decisions. There are steps our brain takes and influences along the decisions making process that effect the final decision. Use these tips to make your brain produce more positive results than you already are.

“Four things come not back: The spoken word, The sped arrow, The past life, The neglected opportunity.”Arabian Proverb

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