The Customer Knows Best, You Know Better

In today’s business climate would you rather be the number one choice of your client or the only choice? When you market yourself to your customers and prospects it is a clever strategy to leave an after taste that remains. “Why should I award this company the contract?” your customer murmurs as they walk out of the board room. The thing is, your marketing people have done such a clever job that your contact returns 2 minutes later with a certain look on their face. The look of “no choice”. Your prospect is sharp enough to realize that you bring more to the table that anyone else and you haven’t even put ANYTHING on the table yet.

In real estate, professionals realize that persona brand is to be taken seriously, but it must carry some message with a return. If you research your market properly you’ll understand what the customer wants and are one of the few that can tailor make your marketing message to their individual needs.

Marketing for TomorrowMarketing for Tomorrow

Do you want your campaign to be the same as all the other ones that fail? If so why waist your money? Your marketing plan needs to address your vision and how you will present that vision. After all, that’s the name of the game! You want to remind your customers of your business long after your initial contact is made. Having consistency in your marketing messages is a known secret amongst the pros. It should be evident to you in your branding efforts focused in the global market place as well. Today, remember your website and online marketing are also a critical part of your business marketing. For smaller business, internet marketing is the simplest way to generate new business leads that actually pan out at little to no expense. When entering any market there are key questions you need to be answering before moving forward online….

  1. What are the hot items selling in and around your market?
  2. Who is buying what you are marketing?
  3. Does your market have sustainable activity to support your financial goals?

In The Mindset of People You Communicate With

What are the main ways we communicate with our audience online? When we are communicating what are they thinking? Those are two key questions that will shed some serious light on getting into the minds of people taking in your material.

Think About Different Mind Sets When People…

  • Check email
  • Look at ads
  • Read sales letters
  • Read blogs
  • Look at interesting product pages
  • Reply on Blogs

My mind set tells me if you can get more onto their mind set your relationship will grow much faster.

Hint: Talk to people appropriately based on how they reply on blogs, how they reply in emails. These are tell tale signs that let you understand what people want to know more about.

Bond to your people — > Trust –> Sales –>Lifetime Relationships

“Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.” - Sergey Brin

Your Edge is Relationship Building

Very, very few businesses are engaging in relationship marketing. I know some very cool people that are doing VERY well with small lists they cherish. In some cases their lists are 7 years old and account for millions in revenue. It’s the same type of people that will come to trust you over time, they become become your strongest asset (life time customer).

Ways People Like to Learn

  • Hear- Some folks like to listen to a real voice.
  • Watch- People also will elect to take it in with video.
  • Read- For others a preferred method is reading
  • Smell- Some people even like to smell and learn

The Age of Internet Intimacy

The ability we have to reach people so cost efficiently is at an all time high. We can reach people through all these channels allowing us the opportunity to get intimate with our prospects and clients. Whether it’s a blog, pod cast, email or a website you have cheap and simple methods to communicate. We are in the age of relationship building and client intimacy. Our websites need to possess PET (Persuasion, Emotion and Trust) properties to convert at optimum levels. The edge you have over your competition is relationship marketing, embrace it. It is not being done (effectively) by many businesses and is the key to turbo-charge sell through online.

Use your email responses, Instant Messaging, Blog replies, social networks, and analytics to can get real-time feedback on what people you interact with want.

Be Sociable, Share!