A Proven Internet Marketing ‘SYSTEM’ that Converts Your Ideas Into Visitor Actions

Most people believe the Internet is larger than life. Can you imagine looking at the web through magic glasses that make it look small? The truth is our web is small and very predictable in many ways. By understanding basic principles your success online will never fail. That is the difference between a market driver and a wanna bee copy-cat. In this tutorial you will get the straight scoop in any of my writings. Most of my claims are supported with a reputable source link if further verification is needed.

  • Are you ready to discover yourself?
  • Do you want to learn what money you are leaving on the table?
  • Are you prepared to realize how wrong you were about your market?

In Today’s Super Competitive Web, it’s Nice to Know you Have an Edge


The Website Blueprint

Do you Understand Different Types of Keywords?

Online behavioral pattern research is just as important as keyword popularity research. How many ways are there to ask the same questions? When those variations of the same query are entered, which ones result in your desired action? This is all part of discovering your keyword genetics (sweet spot). In the list below I have gathered all the different keyword types that I believe exist. When you look at keywords this way, finding your sweet spot is a lot easier. You should know that the money keyword you have today may not be a money keyword tomorrow. This is because markets change very quickly. Do you remember pop-culture? Where did that come from?

Different Keyword Types

  1. On Page- Appear in the text on pages, also known as contextual.
  2. Effective- Keywords that convert from on page keywords to interesting keywords. These are keywords you can find in analytics or server logs. They are the words people use to successfully find your website.
  3. Competitor- Keywords your competition uses that you also use in more targeted ways.
  4. Client – Supplied by the client and considered to be profitable.
  5. Experimental – When new keywords are introduced to ideas and have not proven themselves yet.
  6. Exotic- From other tools like Word Tracker or keyword Discovery that have not proven themselves to you.
  7. Site Search- Used on your site via internal search by visitors that want to dig deeper into your website.
  8. Pay Per Click- Keywords that are being used in PPC. We can break these keywords down even further into CTR, conversion and impressions. ** If each one was in a circle, 3 circles can overlap to form the PPC keyword sweet spot
  9. Money Keywords- **A very small overlap where all types of keywords intersect to form a sweet spot.

** Take all of your Keyword Types They look like this:

Why You Need to Know About Keyword Types

If you can understand why keywords are now assigned species then you should also understand this will influence what type of visitors your website attracts. When your keywords go to work for you they will move through cycles of keyword types as markets change. That’s why this all-encompassing internet marketing system also includes the professional set up and use of Google Analytics as a preferred website measurement tool. After-all, it is free and backed up with an amazing support group of Google Analytics Qualified individuals. We want to drive markets and to do that efficiently, regular analysis of your website is needed to improve usability, profits, ROI on marketing efforts and ecommerce transaction goal fulfillment. If we have the knowledge and power to drive markets, why imitate them?

Use the Free Keyword Tool From Google to Help Find Your Keyword Market!

Where Will Your Traffic Come From?

Next we need to decide the channels of website traffic we will tap into. Your choices include:

Getting traffic boils down to buying it (paid traffic), creating it (strategy), and/or sharing it (joint ventures, affiliates, etc)

Market Drill Down

In this part of the research we move into planning for your future. Before we can do any research there is one question you need to answer. Why do you have a website and what is its purpose? You see, the focus of our research energies now is on you and your business model. This becomes the basis for the blueprint we will create for your website. Once your business goals are made clear the phases to our next steps include:

  • Sandbox- Market discovery and parent keyword decisions, competitor analysis white papers
  • Isolation- Focus on one primary keyword per category to get understands the market size, costs, and activities.
  • Drill Clusters- Climb up and down each vertical market; make topic and topic grouping choices
  • Final synonymic set/ Test Clusters- experiment and combine keyword clusters in synonymic sets to find the most profitable scenario for the client business model
  • Silos and Articles- Distilled version of all research, all article skeletons and categories are finalized for output. (Includes PPC and organic purpose content blocks)
  • Output Blueprint- This module insures that architecture is correct. Using very powerful algorithms this software actually warns you when you are placing content in a less profitable location. It insures absolute architectural sense with your own unique synonymic set.

Each phase utilizes video presentation with voice explanation

To accomplish these phases in an optimum way market research software, current market data, and industry experience is needed. How big is the internet? In fact, it is quite small when you are looking at the online world through powerful research software. using this software specifically designed for market research and keyword alchemy by systematically tapping into the most important and applicable keywords in your vertical market. Then put them in the proper architectural location within your website. Every successful website has a unique business “thumbprint that cannot be imitated. That is the difference between passengers and drivers. Do you want to imitate a market or drive it? To move forward now your unique business model is an intricate part of the marketing research mix. We always want to have purpose and intention on the table before we can do meaningful research.

We highlight the specific keywords that define the themes of a specific client and organize them to create a unique synonymic set of keywords. All topics and themes are optimized appropriately for you to rank in search engines and ppc engines. Your website wire frame incorporates all traffic sources we plan on entertaining. Yes that means we create content specifically for PPC visitors and organic visitors. As a matter of fact if we link about the various channels of traffic, different content writing for each proves profitable time and time again You want to cluster your keywords together in a way that is appropriate for your business model, products, traffic and services.

There is no “one size fits all” blueprint!

When your blueprint is complete the wire frame is handed to your design team to begin working on concept. I recommend 3 creative’s to get design in the evolution stage.

Blueprint Video Demo

There are several stages to creating a blueprint . In this demo I will not discuss the phases involved to create the blueprint I will just illustrate the finished product.

Example Blueprint

Content and Interlinking

Is there a secret to content writing?

Content is the single, most powerful ingredient on your website that tells search engines and people who you are. Although the two interpret your content differently the conclusion both come to is the same or similar. During the market analysis drill down we will find terms that experts use, SIPS, technical and marketing longtails, synonyms and high co-occurrence terms. These terms are used to help guide your content pages and marketing decisions. Additionally, there are highly specialized content composing programs that help you write and research topics for content silos like a pro. At the end of the day your content is unique, well written, educational and theme focused. In simple terms, every single web page that is part of the blueprint has a defined purpose for website visitors and search engines. It’s called a perfect synonymic set.

Before we add lipstick, blush and other cosmetics (images, videos, graphic design) a blueprinted website is architecturally sound with content and interlinking ready to publish. This includes html page titles, Meta tag keywords, and descriptions.

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