Types Of People That Participate In Social Networks
There are different types of personalities that interact in social networks. It is important that you realize these types of people because they all play roles in buying cycles, peer recommendation and influence. Don’t get me wrong , these people are not bearing green horns sticking out of their foreheads. The simple fact is as social networks grow, people form roles they are comfortable with.
Social Network General Personalities
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Creators- Put out good info in their area of expertise. They can influence a social audience in LARGE numbers.
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Critics- People that attempt to poke holes in theories. They are good for conversation because it helps separate experts from wannabees.
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Collectors- Are researchers that look for cutting edge information on industry topics. They may go on the republish that information to substantiate their research. Spectators may look at this information as well. An E.g. a collector often uses the research to do product reviews.
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Joiners- Actively joining many networks as Creators, Critics, Spectators, or Collectors.
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Spectators- The majority of people fall into this category. They look, read and make occasional comments. Most importantly they read what they find most trustworthy and often make buying decisions based on what they read. What they are looking for are people that have felt the same pain they are feeling. They are mostly reading what creators and critics are saying.
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Prospects And Customers Are Looking For You Now
Influencers are creators that have the power to advise people on subjects. These are subjects that influence the buying decision, who do you trust? Who do you ask for a peer recommendation? Who do you know, like and trust? That’s likely who you will end up trusting with advice that effects your decision. Online
…“Social MediaBig business embracing social networks” Source …
communities are now the venue for gaining or losing trust, whether we like it or not. For the real skeptics I can only say “get over it” the tide has changed!
Examples of Social Events that Went Viral
Susan Boyle- From Rags To Riches in 36 Hours
Lets’ take a look at a social phenomenon, have you heard of Susan Boyle? Of course you have, who hasn’t? Here’s a woman that has spent most of her life in a box, never kissed a man, mother just died after long battle by her side and just wanted to be a professional singer.
The 48 year old singing star went from a name that nobody knew to world famous in less than 36 hours, largely to do with the internet and social media like YouTube. It is a heart warming story because we can all see a little bit of us in her. As I write this article (April 21, 2009) the You Tube Video has been viewed 37,805,645 times in the first ten days. There are other countless examples of social viral news like Barack Obama on Twitter or Michael Jackson’s Death shutting down Twitter and crippling search engines. The point is, social networking is where it’s at for business or pleasure! It is the only way Susan Boyle becomes world famous in 36 hours and Barack Obama Dominates Twitter.
It comes down to this; if you are doing good things the word travels quickly. If you are up to no good the word travels even faster. Dive into social media with the right approach and develop listeners/ followers. The one who creates the most engaged list of dedicated followers will win in social media marketing, it’s that simple. Customers are looking for your business right now! You just need to form relationships with people and understand who they are.
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