How to Attract People and Brand Yourself
Don’t Talk Like a God
Respect the fact that people are reading your content with the same or more knowledge than you have, Know-it-alls are not generally likeable people. Every single contribution you make (post or reply) should have wholesome substance to the topic of the conversation. You are trying to win the respect of people, not flog your business. Who are you? What is your area of expertise?
“Teach me, help me discover, give me a warm a fuzzy feeling”
As you begin to get involved, every message you post becomes a part of your brand identity to your audience of friends and followers. In time, your helpful messages will paint a clear, honest picture of who you really are!
“Curiosity Always Kills the Cat”
People learn who you are and begin to associate you with the lighter side of your area of expertise. They cannot help but going to your site and learning more about how you can help them. In the magic moment where you cross the line of trust with a spectator they may just find their way into your sales funnel because they know you and want what they learned about in the social network. It’s the way it works—~it’s human nature! In all social networks people will follow you when they are ready. When that happens, it’s the key to a trusting relationship—but the door is not opened yet!
Where Are the People That Want What You Got?
There are countlessf different social platforms out there! How possibly could you ever find people you can relate to? This question really begs for the bigger question…who is your target audience?
- Clients that exist
- Abandon Clients
- Demographic Audience
Once you identify who your market target is, learn how they are engaging networks. Now we need to find them. Tto do that, knowing the various types of networks will help you find the best places to hang out. Some of the more common types of networks your audience uses include microblogs (Twitter), blogs (blogger) video (YouTube), forums (Digitalpoint). There are millions of other (less common) social media platforms I am not mentioning here as well.
Testing audience participation is a great way to zoom in on your target audience (people that share common interests).