Direct Mail Goal Options to Track with Google Analytics

In Store Visits


Tracking store visits can be done with redemption coupons that are downloaded from your website. After coupons are downloaded they are printed with a bar code to redeem at participating stores.

You can also add coupons to your website and track how many times they were accessed by using a modified Google Analytics script for tracking downloads and form submissions.

How Does Google Analytics Help?

Measurement Effectiveness 50% -100%

This depends on incentive of coupon. E.g. “Visit our store” or “Download discount coupons from website”. The graphic design on the printed piece should be planned as a brand image that will gain interest over time. Make your offer sweet with a reason to visit the site (free download)

PDF reports focused on key performance indicators are emailed to clients on a regular basis.

Generate Awareness

Goal 4- Brand and Awareness

How Sticky is your Website?

How Does Google Analytics Help?

Depth of Visit

How deep do visitors go? On this site there is an average of 3 pages per visit. It should be noted 6.48% visit 20+ pages.

How Engaged are Visitors?

Length of Visit

How long do the visitors remain on your site for? This is an easy way to see how engaged the people are that visit your website.

Compare trends over time. Are the above metrics improving?

Build Qualified Database

Goal 5- Build Database Contacts

How Does Google Analytics Help?

Google Analytics Measures Conversion

Goal Verification

Confirm your goals and compare timelines.

Available Timelines

Hour, Day, Week, Month, Comparison.

Google Analytics will count the leads; tell you where they came from and keyword used to find you. You can also export your data via API or interface download.

Also see funnel visualization

Add CRM to Help Manage Relationship Building

On a website, leads are generated easily using quick contact forms. If you really want to optimize conversion a website lead should have quick response time. With CRM software you will close deals by response time alone. Strike while the iron is hot!

Automatic Follow up Sequences

Client Relationship Management

A New Way of Doing Business

Sales Effectiveness 10% – 900% depending on your sales staff response to pain point sent in notes.

As you can see by the pages on goals for your marketing campaign, I am a total fanatic when it comes to measuring objectives. They are at the heart of the matter; special attention, along with focus on the key metrics supporting goals is where the ROI is. The beautiful part about all the information I am sharing with you is Google Analytics plays a major role in reporting the truth to you.

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