Business Mailing Measurement and Tracking Map

Direct Mail Tracking Introduction

We are a technical marketing company that specializes in getting you the right plan for online success. I know that sounds like a corny line written by a snake oil salesman but success is a formula for each business. Being able to zoom in on each business formula with a measured approach will find your sweet spot a lot faster.

The above document is a specimen document that is intended to represent a model report. This model report serves as an owner’s manual after the purchase they made for a printing, conversion optimization and tracking package.

Executive Summary

What is the true value of Business Mailing Measurement and Tracking? You will find the answer below along with the analytics methods we use to track your printing in the Google Analytics Interface. There are many steps to take that need to be integrated into campaign planning in order for Google Analytics to perform. When you assess your target audience and the campaign goals, web analytics will work in harmony with you. Whether you are trying to increase product sales, generate leads, get in-store visits, generate awareness, build a qualified database or increase customer loyalty it can be effortlessly tracked once a Google Analytics set up for print tracking has been performed.

Create a Vanity Domain

Create a vanity domain to use for diverting all of your print traffic into one channel. It’s as easy as deciding on a simple domain name, registering it, and pointing it to your server. Now you are ready to have custom tracking script installed and profiles configured.

Graphic Design and Print

Design and print of your marketing masterpiece should be done after reviewing the specifications of carriers. Decide on structure and size of your mailer wisely. For example, if you are using Canada post to deliver your message make sure you read the guidelines I have listed in this report. Now we can move into production, starting with graphic design. Once we have completed the artwork to commercial printing specifications we can plan to print & finish. Design and print usually work very closely, you want to make sure the design is doable in print before designing.

Your print design should be in sync with landing pages. A good website landing page is the difference of night and day when it comes to conversion. It’s always a worthwhile investment getting a “Visitor to Action” design along with a “Thank You Page” to up sell visitors. Why not allow them access to other offers on your thank you page.

Analyze Results

After your mailing has hits the street, campaign analysis is performed to explore the success by reviewing report data. Goal driven analytic reports are generated with actionable suggestions to improve your conversion. Performances of other important pages are also examined. We look for good and bad performing pages. This is done to improve your ROI through data driven decisions.

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