Use Google Analytics to Improve Customer Loyalty
Goal 6- Improve
If one of the goals of your direct mail campaigns is to build more loyalty with your customers your efforts can be tracked. Once we get your website set up with Google Analytics tracking your mailings keep an eye on your visitor loyalty and recency reports. Below I will show you a couple easy reports to look at and gain quick insights.
How Does Google Analytics Help Me See?
How Loyal do you think your Customers and Visitors are?
Loyalty
Here’s a good example of loyal visitors.
Over 25% percent of visitors view pages on this site over 201 times.
Recency
Almost 80% of all visitors are visiting this site within the last 24 hours.
We can see this is a sticky website that people visit frequently.
Compare this month to last month.
Measurement Effectiveness 100%
PDF reports focused on key performance indicators are emailed to clients on a regular basis.
Goal 7- Marketing Effectiveness
How Does Google Analytics Help?
Bounce Rate
The 1 simple metric for marketeers that is very powerful. Bounce rate is the percentage of visitors that left your site on the same page they entered on.
Check per hour, week, day, or month.
Direct Link to Google Analytics Interface
Measurement Effectiveness 100%
PDF reports focused on key performance indicators are emailed to clients on a regular basis.
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Hi
Thanks for the goal section.
I have a marketing campaign for food delivery. Typically, clients receive the newsletter, they click. But then they come back only later to pass their food order, and many of them wont use the newsletter anymore.
So my question is: is there a way to get GA track those clients on goals, even if not on that specific visit when they were tagged for this email campaign?
Hey Agnes: You can view the conversion rate of the email source here http://www.galearning.com/ga_learning/gainterface/TrafficSources.html#Topic37.
Click the “All Traffic Sources”, then click the goal conversion tab. Although you do not see this source in your funnel visualization, you can find all conversion data for all sources here.
Nice article, i bookmark your site. What you wrote is great advice any way that you look at it.
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