Comments on: Tracking Campaign Goals for Direct Mail

By: Yong Vescovi

Yong Vescovi — Wed, 10 Feb 2010 17:38:07 +0000

Nice article, i bookmark your site. What you wrote is great advice any way that you look at it. Follow me on Twitter

By: Rob

Rob — Fri, 22 Jan 2010 03:51:05 +0000

Hey Agnes: You can view the conversion rate of the email source here http://www.galearning.com/ga_learning/gainterface/TrafficSources.html#Topic37.

Click the “All Traffic Sources”, then click the goal conversion tab. Although you do not see this source in your funnel visualization, you can find all conversion data for all sources here.

By: Agnes

Agnes — Mon, 18 Jan 2010 12:44:25 +0000

Hi
Thanks for the goal section.
I have a marketing campaign for food delivery. Typically, clients receive the newsletter, they click. But then they come back only later to pass their food order, and many of them wont use the newsletter anymore.
So my question is: is there a way to get GA track those clients on goals, even if not on that specific visit when they were tagged for this email campaign?

By: A Measured Direct Mail Goal Strategy | Multi Channel Tracking & Marketing

Fri, 18 Dec 2009 01:12:24 +0000

[...] you can see by the pages on goals for your marketing campaign, I am a total fanatic when it comes to measuring objectives. They are at the heart of the matter; [...]