Analysis And Measurement Services

Do you Know When Actions Convert?

Posted by Robert Kennedy

Conversion Tracking

Conversion tracking ought to be listed as mandatory with all campaigns online and offline. Sadly, some folks choose to travel blind. In this article we touch on using conversion code to improve your pay per click landing pages, Wordpress sales PP, video production and overall campaign revenue.

There are several dependent components to a successful landing page. When these components played together like an orchestra conversion tracking will deliver the results in black and white. The same rule applies to unsuccessful campaigns. For better or worse, campaign conversion tracking delivers the numbers that matter.

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How Google Analytics Works

Posted by Robert Kennedy

If you ever wondered how Google Analytics tracks your website this is a pretty interesting article explaining how the tracking works. Did you know the visitor actually leaves your site and enters the Google Servers? That’s pretty cool, but only 1 of countless other amazing facts on the way this software works. Once you walk through the process many other questions you may have are answered.

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How the Tracking Code Works

Posted by Robert Kennedy

Without this little snippet of code on your website Google Analytics with not work. The standard code you download from the interface works with most sites. Additionally you can modify the tracking code many different ways to accommodate to your needs. A noteworthy pint is roughly 45% of all web pages scanned do not have the tracking code installed properly.

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Install Google Analytics Tracking Code Like a Pro

Posted by Robert Kennedy

Although it only takes a few moments to install the GATC (Google Analytics Tracking Code) on your site, there are many curve balls to watch for. In this free Google Analytics learning manual you will learn a good approach to installing the tracking code on any website. This includes the special attention items like cross domain linking, tracking sub domains and ecommerce integration.

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