Why Set Up Google AdWords and Analytics?

Real Conversation

James Says “I have my own methods of tracking ROI that do not include using Google Analytics. I find Google Analytics is too complicated and I end up doing a lot of nothing. Am I missing out on something?” James Payne

Robert Says “Yes you are James, accelerated ROI. Develop a key performance indicator strategy and you will not feel like a puppy dog chasing his tail. This is especially important when you are using Google AdWords (paid traffic)” Robert Kennedy

What’s all the Hype About?

The truth is business people are coming around to looking closer at data now. After spending hard earned money on AdWords advertising and not seeing the results they had hoped for, many pack their bags. That’s one of the best reason’s why comprehensive measurement and analysis is a vital ingredient in today’s’ online marketing and advertising climate. Without Analytics optimized for your specific campaigns it is like driving on a very long trip with no roadmap. It’s really phenomenal the dramatic increase we are now seeing in the “need for website analytics“. As simple as I can put it, your actionable world opens right up. It’s not about beating Adwords it is about finding your keyword sweet spot that really matters, what are your money keywords? In order to find your key word sweetspot Google AdWords and Analytics work in harmony. Additionally, you can apply magical filters to Google Analytics to expose even more gold nuggets.

Getting Small Business Help

There are many arms of help that reach out to you from Google but the problem is some subjects are lightly discussed. When you are running a business, response time is everything.

In the real world we have Click fraud. Some believe that it is out of control, but it is not. If ever in doubt you can always check your server logs or ask Google to review your account.Click Fraud is something Google takes very seriously and has developed cutting edge technology to combat clickfraud.

Testing conversion scripts after installation does not have to cost you money in clicks. It is not necessary to Click on your own ad, there are tools in every AdWords Professional’s chest that are used. Harnessing the true power of Google Analytics for small, medium or large businesses goes well beyond looking at your bounce rate. Did you know you can track email campaigns, phone calls or even offline advertising through Google Analytics.

Is that powerful or what?

Set up, implementation and measurement are the three basic keys to effective advertising.