How to Find Quality Website Analysis Part 2

How to Choose The Best Analyst For You

Online today, we are all blessed with human like algorithms employed by the search engines. This makes it easier to find information we are looking for which leads to higher education. The reward is we can learn about the products we buy before we buy them. In many online purchases the purchaser often knows more about the product then the vendor does as a direct result of information accessibility. For some reason the question came to mind after my experience at WalMart; what are people looking for when they want a professional website analysis done? How do they filter out the imitators? Hopefully this post will help you decide on the best website analyst for your business.

Keys to a Website Analyst Treasure Hunt

Website analysts are a unique breed of people. As such, I have formed opinions on what I believe a good web analytics brain derrives from. There are so many metrics to look at and analysis is always opened to interpretation. If we try to get into the mind of an analyst surely it will help us make an educated decision if we want to look at contracting or hiring a website analyst. Below I am going to list the key qualities to look for in people that provide rock solid data analysis reporting.

Where’s Your Business Savvy

We all share in the concept of doing business, but not everyone understands general ledgers, balance sheets, statements of income, GPM, vision, and profit. I believe that it is a strong asset to have; an experienced business minded person reviewing and reporting on analytic data. I am describing a mind set that is only found in people that have “been there”. Understanding admin, sales, fulfillment, and delivery provides insights into how visitor’s trends and behaviors are processed and assessed.

Suggested Questions to Ask

• Have you even been in business for yourself?
• How do people make money on the internet?

A Firm Grasp of Your Objectives

Not all websites have a clear call to action or goals. This is one of the first questions a good website analyst should ask you, “why do you have a website?” Once this is answered, the next logical train of thought is “Does the website support these objectives?” A good analyst will insure site objectives are optimized, offering sound advice where improvement is needed. This is often done without even looking at the analytic data.

Suggested Questions to Ask

• Do you understand why we have this website?
• Can you set up and configure Analytics goals to measure site objectives?

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