Maximizing Products for Your Business
Case Study-Google Analytics as a SEO Tool
When our friend Googlebot comes to visit our website we want to make sure he is well fortified. How do we make sure he is happy so he will return for more food when he is hungry? Constant injection Quality food (content) is the best answer. Without measuring your visitor’s interaction it’s tough to know what quality food is? Mr. GoogleBot is almost human! Your most treasured SEO tips can often be found in Google Analytics You can see your Google results right here.
Generally if your website traffic is most prominent from Organic your site is doing just fine. That does not mean you should be happy with it! Drilldown (click) Google organic and see what keywords are attracting visitors.
In this report we learn that the keyword “hilarious one liners” is the most engaging keyword by bounce, pages per visit and time on site. In fact, if we look at the 2 above, they are also engaging keywords and they represent the same subject. What does that mean and how can we formulate a plan of action from this? I will make just a one suggestion…everybody needs to smile, whether they like it or not. On all other pages let’s place a prominent happy face in the upper left (hotspot).
If you have read my Analytics users manual you should also be using certain Firefox plugins. One of them is for business notes.
Always make a note of your changes. In time, this change above should reduce the overall bounce rate, have people spend more time on your site and leave happy. To me Google Analytics is the most powerful SEO tool in your tool chest. I like to tell clients I am only accountable to results, so let’s put me to the test here. Currently the bounce rate is 51.63%, in time we will check back and see if our bounce rate & TOS have improved. Stay tuned for a future post on this.
Make it Work for Google Checkout
Join this network of stores. It has an amazing tracking system with a very secure and easy-to-use interface. You can see what some of the Google Checkout users are saying here. Googlecheckout is Easy to integrate into your site with buy now buttons for your shopping cart, complete shopping cart software and API tool.
Integrate Google Analytics into Google Checkout
Setting up AdWords
Google AdWords is a way to instantly drive targeted traffic to your website through pay-per-click advertising. To set up campaigns takes a few minutes but research and planning your keyword types, ads and landing pages is where the true artistry comes into play. It is recommended to become AdWords Qualified or hire an AdWords Qualified Professional to get you started in a profitable direction.
Google-Website-Optimizer
This is s great tool for testing different pages or page elements like images, taglines, and text blocks. Multivariate and AB testing is especially fun (for me) working with designers, testing new designs. You can learn more about this program from ROI Revoutions they are my favorite or Google. Harness Google Website Optimizer for testing.
Perform Effective Site Analysis
To use website analytics effectively there must be positive take always with every review you do. It is not the quantity of actionable items you fetch it is the quality. To start with, try simple things like the one I have implemented above with the happy face. If you compile your notes it will be an easy task to see the affect of your wizardry. Web site analytics are merely the tool used; it is you that must squeeze analytics web juice from your web site analysis.
Getting Analytics Help
One area of analysis that is critical is google analytics tracking code implementation. With ecommerce, AdWords keywords, joining AdWords/analytics and AdWords conversion tracking Google analytics help is often needed. Not everyone has the Google analytics training needed to perform difficult installation tasks.
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