Stay on Track

Posted by Robert Kennedy

In the world of Internet marketing, at the end of the day, your conversions are what matters. Whether you are trying to convert a visitor to make a sale or complete a lead form it is keywords that are at the heart of the matter. When you are doing some of your online marketing with pay per click the keyword groupings and how they relate to add creatives will make or break your squeeze page. The same applies to search engine optimization which depends on the number of visitors you receive from the natural searches. In both cases, paid or unpaid traffic, web analytics will be your number one weapon for increasing the effectiveness of your campaigns.

What are you doing for your site visitors to be more engaging with your landing pages? Have you crafted a landing page and performed psychological studies focusing on the behavior of people that enter your site using certain key phrases? I know it sounds a little far out but it is in fact how expert online marketing companies become more successful than other companies with PPC (pay per click). Companies like Google have a phenomenal amount of conversion data that allows them to see into the future. Yes, I believe they can anticipate what you are thinking (or likely to think) simply by reviewing behavioral data. That’s pretty frightening if you ask me, but why not use the same methodology for improving your own campaigns! The power of lots of data is delicious!

The PPC Landing Page

For the best chance to convert your visitors to action a sales page acts like your sales person online. Creating a conversion friendly landing page is only part of the big picture. Learning how people convert through your sales funnel is just as important as the sales funnel properties. When you plan your conversion process it goes far beyond a simple landing page. You want to build a landing page with fantastic sales copy, a thank you page, and a final page to up sell your visitor on other related products. Trust me when I tell you the Internet is where you are going to receive the majority of your business leads. Forget about the yellow pages, forget about newspaper advertising, and don’t be so concerned with offline marketing (yet). Focus on the most likely source that will bring your business qualified leads; the Internet.

The best way to convert those leads to action is with granular focused ad campaigns that include professional landing pages.

Sales Page WordPress Theme

Depending on your needs WordPress may be the best way for you to create squeeze pages. If you are a non-techy who doesn’t like to mess around with HTML code take a look at having your landing page template created professionally. Then you can use content management so you can replicate the original template to suit other offers. The WordPress interface allows you to seamlessly create new dynamic sales pages in minutes. The idea here is you invest one time only in the services of a conversion specialized web design company. There are so many ways to use WordPress as a primary web property to promote your website. You can also create a stunning landing page that has dynamic components which are rendered when a visitor enters your website under certain conditions. The bottom line is you want to make sure the design you are pushing your traffic to for direct response is crafted for the visitor to convert.

Make award winning graphical squeeze pages.

Today especially, if you look at the majority of successful sample sales pages you will notice one common element; video. Squeeze page videos often include the owner of the business speaking directly to the audience communicating the company’s unique selling proposition. The video revolution began in 2008 with a whopping 34% increase in people watching videos online. It goes without saying; sales page designs with video incorporated into the squeeze process deliver a far more convincing presentation.

If you are serious about doing business on the Internet find out about producing the best sales pages with video integration. Build your credibility 100 times faster with video.

Need A Video Made?

Your Place or Ours?

  • Technical or full media production
  • On site in the greater Toronto area
  • Create Video Using Images
  • Basic Video Marketing message at our Studio
  • Basic Video Marketing message at our Studio using Green Screen
  • Basic Video Marketing message with special effects
  • Set up Profiles at 20 video sites like Youtube
  • Create Title, Meta Tags Description per video
  • Submit Videos to popular video sites

Publishing a unique phone number in every video allows you to track the conversion rate of your video messages. Yes we take care of that as well.

Components of a Sales Page

There are a number of basic principles when creating affective sales copy and page layout. It really begins with getting to know your target audience first before composing your message. Try to find out concerns and pain points felt in the industry currently. Once you learn more about your target audience, create a powerful and concise message. Express your main point clearly. Do not be so concerned about what the product does, as much as what the product does for them. List the main features of the product along with strong benefits that help your audience in their day-to-day lives. I would say the main component of the every sales page is the call to action.

After you have sparked interest it is the ideal moment to present your call to action. Selling your ideas online is a process. Saying the right things to the right people at the right time is the way sales messages are victorious. Measuring conversion of these actions often enters into the psychology field…what are people actually thinking when they enter those keywords?

By using the Google Analytics content drilldown section you can constantly improve the success rate of your custom landing sales page. If you need help design a goal conversion funnel we’ll configure your own sales funnel using standard or advanced filters

Sales Pages to Checkout

Sales page designers should know that accepting credit cards on your website is required to finalize sales. The first question to ask yourself is do you want to use your own merchant or not? There are many third party payment processors such as PayPal that make accepting payment by credit card incredibly easy on your website. So the two choices you have to make include piping the payment directly to your bank account by a payment gateway or using an online third party payment service.

Make sure you have conversion code in placed on the final receipt pages so that you can measure the PPC and analytics conversion of each product purchase or lead.

What Makes Successful Sales Landing Pages?

I would say the single most important factor to a successful sales page is the pitch. In contextual advertising your sales pitch works in harmony with conversion. Contextual advertising is a good way of bringing targeted traffic to your landing pages immediately. It is then the job of your sales pages to persuade your audience into taking you up on your wonderful offer. Successful landing pages are rarely just invented; they are products of AB and split testing along with regular conversion tracking analysis. Google makes it very easy in their advertising program to track conversion using Adwords conversion tracking found in the AdWords interface.

To ensure your sales funnel is optimized for visitor interactions make certain all Google conversion tracking is in place. There are many ways conversion can be tracked;

Using conversion tracking software is the best way to measure the effectiveness of goal fulfillment on your web property. But it doesn’t stop there! Once you get the lead you need to close the prospect. This is your true conversion rate and therefore the accurate number to use when determining your cost per acquisition. You also never want to lose sight of the value of a lifetime relationship. If someone came to your website and had a very pleasant purchasing experience the chances are they will return or refer friends for the same positive experience.

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