5 Step Search Engine Marketing Strategy

In this article on going to discuss ways to increase your market share online, with minimal effort.  One of the biggest challenges in business today is to balance technical expertise and management.  Internally, how you run your company is entirely your own business.  I can tell you from exposure to corporate environments it’s a challenging balancing act (technical and managerial).  Outsourced solutions often end up being a preferred solution because knowledge bases are greater and politics are less. The bottom line for you is “How do I get more out of my website?“For those of you that can relate this information is for you.

Five Simple Steps To Gain Exposure Online

  1. Research your market – to help with website architecture and content ideas perform some simple keyword research first.  You can do this using free key word tools such as Google Adwords keyword suggestion tool.  Find the most related keywords with the highest search volumes.  This will allow you to target larger audiences.
  2. Spread your wings- if you have many store locations make sure they are easily acknowledged by search engines. This can be done by simply creating a landing page for each store location. In many cases I have seen companies that keep multiple store locations hidden behind dynamic pages or a search engine database. Make sure each store location has its own unique identity.
  3. Engaging page titles- in the source code of your website there is an area known as the browser page title. I believe this to be the single most important element to natural traffic from the engines. Most search engines will display your website in their index using your page title. With some really sticky and provocative wording in your page title it will serve as a warm invitation when people find it in search engine result pages. This helps increase targeted traffic to your website.
  4. Data interpretation- of course this is based on the assumption you are using web analytics software.  This also assumes that you have clear objectives and goals configured in your analytic software.  Interpreting the data will allow you to improve the conversion rate of your website effectively and consistently.
  5. Socialize- make sure you connect your business to social networks such as Facebook and Twitter. You can apply the social networks to your business in both communication and marketing efforts.

I know it’s easier said than done but at least I’ve said it so you can do it. I know from experience these five steps for increasing targeted traffic work very well. Don’t expect miracles overnight, the best marketing plans are long-term. Regular meetings with management and your IT team are  recommended to improve your results. Once you get everyone working from the same page you will be impressed with the results you achieve. Your website is a valuable sales tool that can perform for you in ways you never imagined with the right chemistry (people) in place.

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