Organic Ranking Tips For Google
Google ON Page SEO
The first question some people may have is “what is SEO?” At this very moment in time that’s a good question. I think it has evolved into a science of marketing and conversion. Translated literally SEO is an acronym for search engine optimization, a phrase that many believe Bruce Clay coined in 1998. Bruce Clay is considered one of the grand daddy’s of SEO by. It is a term that has no official recognition or credentials. If you are a SEO professional, it’s a good bet you are self proclaimed or elected by the people. You may even go so far as to claim you are a Google SEO expert, but to claim this you would have to be a Google engineer. Because Google’s the only game in town it’s a smart claim to fame, at the same time Google is the toughest engine to optimize for. As long as you comply totally by Google’s webmaster guidelines, you are always on the safe side (not necessarily optimized).
If you have spoken to, read white papers or watched videos from search engine optimization pros, why do the theories differ? What really works for your business? In this white paper you see my best practices with Google SEO. They are safe to employ and will add to your quality score for Google’s natural search rankings.
Google On Page Organic Factors
1) H-Tags (Headings)
Heading Tags are used for a few reasons:
- The first is to make your on page content easy to digest. Readers of the current day web are scanning documents for what they are looking for. The primary targets of such scanning are
Headings and …
Subheadings
…Properly structured, they bring great value to on page SEO. They provide visitors with an easy method to sort through information that satisfies their needs —> not yours.
- The second reason is for keyword seo. On page headings are part of the SEO picture. Using keywords in page headings cannot help but put more emphasis on the keyword you are trying to rank for. On the other hand if you use to many keywords you will trip a spam filter that Google uses to detect spam pages.
2) Document Keyword Analysis
This is a new SEO step developed for content optimization. You will not find it in any Google SEO tutorials. What is it and why? Part of the work we do for clients is Google Analytics Analysis.
After maintaining over 800 accounts for several years, repetitive patterns begin to form. My first clue to this problem is a client says “My website used to rank so well and now it doesn’t show up in Google”. I wrote a blog post about duplicate content on the rise to the top blog with a recap on how I found it using Google Analytics.
Either that or content can be a problem. Your website content that has not changed for X years can be a problem. It may contain too many keywords, poor structure, old html code, links to broken or bad sites. The outcome of this is your web pages may not see search engine result pages, it is flagged as spam or substandard quality.
Google Analytics Training Video Series
It got me thinking about expanding analysis into document analysis. So we include it as an option.
The content analysis above is actually this article. You can see it passes with flying colors. We start to not like content that exceeds 2.9% keyword density.
Since Google keeps cranking up the QC (Quality Control) it would make sense that a page once bearing top ten ranking loses its ranking power. It could be competition, penalties, algo updates, and/or a higher level of filtration. Most of the analysis we do [where websites have tanked] we’ll check for duplication of content and keyword stuffing. Although this is not within reach for Google Analytics, it’s something a client truly benefits from when pages are penalized. The results quickly become apparent in Google Analytics every time.
The bottom line is, when I find heavily duplicated or spam (keyword stuffed) content, the problem ALWAYS seems to disappear, and rankings reappear once corrected.
Every web page you have should have a clear point and purpose. Much of that, not all, is determined by the context of your content. “How do the experts talk?” says the big Googly giant. Believe the SEO gurus that tell you Google search continues to develop human AI.
The amount of data Google has allows lets them paint a benchmarked picture of documents. They will reference documents written by experts in markets. Word co-occurrences are measured with other broad and longtail phrases. They are all part of the content blueprint that Google sets aside for expert recognition that other documents are compared to. Generally authority (expert) documents are favored in Google results pages…as they should be!
The last part of this process is placing the keywords that best describe this content in meta tags. They are used for placement in Meta tag keywords, description and page title.
Summary
The take away from this article is how smart Google is. they will continue to develop the largest index of information in the world. There are ways to recognize who experts are—again; context of content plays a large role. Meta tag keywords should NOT be randomly stuffed in your head content. Instead, take the time to craft them carefully—in sync with page content, page <title> and meta= “description”.
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