Four Step Internet Marketing Strategy

Internet Marketing Strategy 5 step

How many times a day do you ask yourself, “How can I improve the bottom line?” If you are a business owner you know exactly what I am saying. First and foremost I like to think of ways to make things easier for myself and the people I know. One example is the Google Analytics Wireframe map produced to help us (myself included) understand our pathways to successful reporting better. I think it’s in my nature to be kind to others, at the same time I like to take a stance when it’s necessary. Taking your own stance means you have a beautiful mind and a strong opinion that needs to be understood OR ELSE!

Over the last few months I have been working on some really interesting research focusing on online marketing. What exactly is online marketing? It is a way of distributing your marketing message cost efficiently, at light speeds. It can include email marketing, search engine marketing, affiliate marketing, banners, buying cycles, client engagement, and SEO. What does all that mean? Simply put, the traffic you get to your site will arrive in 2 possible ways; Buy it or earn it (ranking & web presence).

How to Create A Marketing Strategy

In some ways internet business works the same as brick and mortar. The biggest difference is, I can talk to you right now about my new venture online–10 minutes later be live and making money. Just as easily I could flop, flat on my belly too.

Important Points in Your Strategy

  • Use SEO and SEM efforts to spark attention, craft landing pages and sales funnels close the deal
  • Optimize your site to rank well for your most engaging keywords
  • When building your site think about on-page and off-page factors
  • Maximize the potential to convert visitors to action
  • Balance the art and a science of SEO and Marketing
  • Be prepared to analyze your website, make improvements, and find the good
  • Search marketing now includes social networking and folksonomy.

About Your Website Visitors

Here is where they are going to come from and information on the design of your site. The design of your site will close the deal, it is where the conversion takes place. All my points below should be played in harmony.

Pay Per Click

In your online business marketing world keywords are the main component of your genetic make up. Most of the internet advertising you purchase comes down to “what keywords are you promoting or not promoting?” Checking in on one of the Adwords pros I follow building an AdWords marketing campaign should include keywords you don’t want people coming to your site for “Vital Info on Negative Keywords!”

Organic Ranking

Creating marketing strategies for search engines has evolved from a game of algorithms to marketing, usability, engagement and conversion game. It is not uncommon for a marketing company to be invited into; or orchestrate, website design projects. What I am telling you is the task of SEO has pretty well transformed itself into “what do my visitors want?” Engines like Google have found a way to measure the engagement metric and factor it into ranking. It’s called personal search and Google Analytics.

Organic Ranking

Social Networking

Some of the most effective internet-based marketing is done in the social space. Most of the time it is a result of lots of people saying “cool”! With this form of internet based marketing you cannot control conversation which has a few VPs a little gun-shy about including online social activities in an online marketing plan. In my view, that’s not a good decision, because people are going to talk about you, given a situation, anyways. You really can learn a lot about your market form the people in social networks.

Social Networking

Website Design

An internet advertising agency can be brought in to guide design but I recommend seeking a company that is familiar with website architecture and blueprint wireframe. A search marketing company with keyword research knowledge incorporated into market research techniques will ignite internet business entrepreneurs on fire. The entrepreneur’s brain should be filled with sweet thoughts like, conversion, engagement, money keyword ranking. Those are great ways to approach your website design acknoledging it is next to impossible to find a good designer that is blessed in all areas.

Website Design

Website Analysis

What can you measure with Google Analytics?

  • Multi-channel marketing- direct mail, radio, TV
  • Local business marketing
  • Internet marketing plans
  • Site Visitors
  • Goals, conversion

It is the single most important ingredient in your web marketing arsenal. All of the critical elements above can be examined and actioned quickly with sound data driven decisions.

Website Analysis

Those are the main ways you are going to get traffic to your website. How people visit your site will be determined by your marketing efforts. The simple question we all ask in marketing is “how do we say the right thing to the right people at the right time?”

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