Organic Ranking Tips For Google

 

Google ON Page SEO

The first question some people may have is "what is SEO?" At this very moment in time that's a good question. Translated literally SEO is an acronym for search engine optimization, a phrase that Bruce Clay coined in 1998. Bruce Clay is considered one of the grand daddy's of SEO by many. It is a term that has no official recognition credentials. If you are a SEO professional, it's a good bet you are self proclaimed or elected by the people. You may even go so far as to claim you are a Google SEO expert, but to claim this you 'de have to be a Google engineer. Because Google's the only game in town it's a smart claim to fame, at the same time Google is the toughest engine to optimize for. As long as you comply totally by Google's webmaster guidelines, you are always on the safe side (not necessarily optimized).

If you have spoken to, read white papers or watched videos from search engine optimization pros why do the theories differ? What really works for your business? In this white paper I will show you the best practices I use with Google SEO that are safe and will add to your quality score in Google's natural search rankings.

Google On Page SEO Factors

1) H-Tags (Headings)

Heading Tags are used for a few reasons:

• The first is to make your on page content easy to digest. Readers of the current day web are scanning documents for what they are looking for. The primary targets of such scanning are

  Headings

  and
  

  Subheadings
  

  ...Properly structured, they bring great value to on page seo and visitors that are trying to sort through information to satisfy their needs--not yours.
• The second reason is for keyword seo. It has been a belief in SEO that page headings are part of the SEO picture and they are. Using keywords in page headings cannot help but put more emphasis on the keyword you are trying to rank for. On the other hand if you use to many keywords you will trip a spam filter that Google uses to detect spam pages.

2) Document Keyword Analysis

This is a new seo step that I have developed. You will not find it in any google SEO tutorials. What is it and why? Part of the work I do for clients is Google Analytics analysis. After maintaining over 800 accounts for 1 ½ years, repetitive patterns begin to form. My first clue to this problem is the client says “My website used to rank so well and now it doesn't show up in Google”. I wrote a blog post about duplicate content on the rise to the top blog with a recap on how I found it using Google Analytics. Either that or content can be a problem. Your website content that has not changed for X years can be a problem if it uses keywords excessively. The effect of this is content that doesn't see search engine result pages, it is flagged as spam.

It got me thinking about expanding my analysis into document analysis. So I included it as an option for clients to opt in on.


The content analysis above is actually this article and you can see it passes with flying colors. I start to not like content that exceeds 2.9% keyword density.

Since Google keeps cranking up the QC (Quality Control) it would make sense that page once bearing the gold star of top ten ranking loses its ranking power due to a higher level of filtration. Most of the analysis I do, where websites have tanked, I check for duplication of content and keyword stuffing. Although this is not within reach for Google Analytics, it’s something a client truly benefits from. The results become apparent in Google analytics every time…sometimes weeks-sometimes months.

The bottom line is when I find heavily duplicated or spam (keyword stuffed) content, the problem ALWAYS seems to disappear, and rankings reappear once corrected. Every web page you have should have a clear point and purpose. Much of that, not all, is determined by the context of your content. “How do the experts talk?” says the big Googly giant. Believe the SEO gurus that tell you Google has learned the answer. The amount of data Google has allows them to paint a benchmarked picture of how documents written by experts in markets should appear. Word co-occurrences are measures with other broad and longtail phrases. They are all part of the content blueprint that Google sets aside for expert recognition that other documents are compared to. Generally authority (expert) documents are favored in Google results pages…as they should be!

The last part of this process is extracting the primary keywords that best describe this content. They are used for placement in Meta tag keywords.

Summary

The take away from this short story is Google has found an algorithmic way to recognize who experts are—again; context of content plays a large role. Meta tag keywords should NOT be randomly stuffed in your head content. Instead, take the time to craft them carefully—in sync with page content, page <title> and meta= “description”. If you choose to ignore my advice here—cool, keep an eye on your analytics ;-). Now you see what I am saying, eh? I’ll send you a bill!