If you are superstitious you may not want to read this article about WordPress 3.0. The superstitious part about it is it’s the thirteenth release. On top of that I am installing it today which is Friday. That means I am installing the thirteenth release on a Friday * Where’s Jason? In this article I’m going to share with you my immediate observations upon installation.
Most website developers will agree the best time to perform optimization for your website is during design production. Even though the SEO plan should be decided before you build your site it will actually be implemented to the pages during the design process. Not all website designers are equipped with this knowledge, so it’s best to check first with your design team to make sure your website redesign delivers everything you want and more. Simple on page SEO factors such as page titling, alt tags in the images, paragraph structure, Meta tags and other ranking factors can be molded into the design. Redesign or first design … what’s the cost of a site redesign?
In the top of your web pages in between the two <head> </head> tags are the meta tags. They are the areas of the webpage designed for a search engine crawler to gather information about the topic of each page. People do not see meta tags (unless you reveal the source code), only bots do. These SEO elements are often talked about in different SEO camps. One extreme right camp says, “nah, they don’t even matter anymore”. The other extreme left camp says, “they are the secret, the end all, the one # 1 ranking factor, the magic bullet”. Somewhere in the middle lies the truth!
It sure does help! It is not the only ranking factor that search engines such as Google look at but links are very important. Not all links are created equal. Artificial intelligence technologies being used by search engine engineers are almost human like. They are very smart indeed! If a mama and papa small town shop that have a website put a link on their website pointing to yours it will have a certain value. By ‘value’ I mean link juice. If Larry King (CNN News) said “that’s s cool product” it would have a lot more influence then if a small town news station said the same thing. Search engines understand who the authority websites really are. When you receive a citation from one of these authority sites pointing to your site it has a lot more link juice. This usually translates to having a stronger affect on you or web site’s ranking.
It’s pretty cool how little towns grow. I have lived in Brampton, Ontario, Canada for 33 years. It’s such a great city that has embedded it’s fine memories into my soul. In the late seventies we used to hang out at Sony’s, sometimes till sun-up. Today Sonny’s still stands tall and make the best traditional hamburgers & poutine in the world *very biased opinion. If you are ever traveling through Brampton and love a juicy, old fashioned Hamburger & fries don’t miss out on this tasty Brampton fast food joint.
Here are a few cool facts about Brampton I thought I would share with you …
The primary markup language used on the Internet is HTML. HTML stands for hypertext markup language. This language is now being developed into its next major revision …. HTML5. The primary reason for this new revision is to make integrations of Apache pivot, Adobe flash and Sun JavaFX armed with easy to use plugins.
Take a look at the content examples below, they are fully optimized. Each one of these articles is designed to be informative for a specific audience. In this case I have chosen people that are transitioning into internet marketing. With a large influx of people migrating into the Internet marketing sector there’s lots to be learned. Additionally, it is constantly changing. Below I have written ten articles for people that want to learn some basic information about current day Internet marketing buzzwords and tactics.
Here are my articles specifically written for the target audience …
Where do you live? In the country you live you use money to buy stuff. If you go to another country your money doesn’t work the same way. To understand what your currency is worth compared to other country’s currencies you will need to use a currency converter. This is otherwise known as currency conversion.
This is one of the areas in web site development that generally takes time. You will also require analysis of data to refine usability. We would all like to think we know what the user wants when they come to our web site but that is not always the case. Good usability is defined by the user themselves. Each user is unique and looking for the same thing but with different eyes, mind and mood-set. The first thing to do when you want to zoom in on user friendly design is understand your own desirable outcomes. This is important because we can all work together attaining them (IM team and your staff). Additionally we can measure them with our “must have” Google Analytics tracking. Scroll down a little past halfway in Avinash Kaushik’s Post on how to segment people that reach your outcomes.
If you are serious about becoming a player you’ll want to read on, usability is NOT ENOUGH…
So you have this old page that’s going to be replaced with a new page. Google knows about the old page but has no idea the new page exists until you publish it. The common and remedy for this is a 301 permanent redirect. But is this a good, safe and sound way to communicate with Google? This is a frequent problem when you are redesigning a web site. Usually a website redesign will employ new page names but contain the same or similar content that is on your old pages. In a perfect world I would like to create the website redesign with the same page names. Since that can’t always happen, redirecting your old pages to the new ones is commonly accepted in the webmaster community.
