Are you running TV, radio, print or any other form of offline marketing campaigns? If you answered yes I have another question for you; Are you tracking your offline marketing using Google Analytics?
Mind Map Process Video
Table of Contents
- Business Printing, Mailing, Measurement and Tracking- 1
- 1 Assess Target Audience, Goals & Market- 8
- 1.1 Site Info- 8
- 1.2 Campaign Goals- 8
- 1.2.1
- Increase Product Sales- 11
- 1.2.2 Generate Leads- 12
- 1.2.3
- In Store Visits- 12
- 1.2.4 Generate Awareness- 12
- 1.2.5
- Build Qualified Database- 12
- 1.2.6 Customer Loyalty- 13
- 1.2.7 Measure Marketing Effectiveness- 13
- 1.2.8 Goal Summary- 13
- 1.3 Determine Distribution- 14
- 1.3.1 Mailing to Existing Clients- 17
- 1.3.2 Alternate Postal Services- 17
- 1.3.3 Brokerage Houses- 17
- 1.3.4
- Financial Institutions- 17
- 1.3.5 Mail Drop- 17
- 1.3.6 Handouts- 17
- 1.3.7
- First-Class Mail- 17
- 1.3.8 Standard Mail- 18
- 1.3.9
- Newspaper Insertions- 18
- 1.3.10 Direct Mailings- 18
- 1.3.11 Trade Shows- 18
- 1.3.12
- Store Locations- 18
- 1.3.13 Total Mailing- 18
- 2 Set-Up Tracking- 18
- 2.1 PHASE 1- 18
- 2.1.1 Google Analytics- 18
- 2.1.1.1 Installation- 18
- 2.1.1.1.1 Site Type- 18
- Ecommerce- 19
- Brand Lift- 19
- Lead Generation- 19
- Social Platform- 19
- 2.1.1.1.2 Coding Language- 19
- HTML- 19
- PHP- 19
- ASP- 19
- CFM- 19
- Other- 19
- 2.1.1.1.3 Special Installation Needs- 19
- Ecommerce Integration- 19
- Image Based pages or tagging- 19
- Flash Goal Funnel Pages- 19
- Event Tracking- 19
- Pages are in a frame set- 20
- Spans Multiple Domains- 20
- Add Print Channels- 20
- 2.1.1.1.4 Enhancements- 20
- Filters- 20
- Keyword Cleaning- 20
- Keywords Trigger Ads- 20
- SEO Rankings- 20
- Image Search- 20
- 5 Top Filters- 20
- SEO Rankings- 21
- Paid Search Only- 21
- Cascading Custom Advanced Filters- 21
- Google Custom Search Engine- 21
- Analyze Internal Search- 21
- Google Analytics with Google Docs- 21
- Report Enhancer- 21
- Block IP Address- 21
- Traffic filters- 21
- 2.1.1.1.5 Setup Steps- 21
- Analytics Only- 21
- Steps- 22
- Create a Google Analytics Account- 22
- Identify Type of site-Ecom, lead generation, social, brand lift- 22
- Identify special attention elements- 23
- Profiles Goals and Filters- 25
- Determine best match type for goals- exact, head or regular expressions- 27
- IP Addresses to block- 27
- Set Default Homepage- 28
- Get tracking code from Google interface- 29
- Plan Code Installation- 30
- Code Implementation- Non ecommerce- 30
- Install code on web pages to be tracked- 31
- Code Implementation- Ecommerce- 31
- Set User/Client Access- 31
- Site Scan to Confirm Installation- 31
- Test installation- 32
- AdWords/Analytics- 33
- Steps- 33
- Does Not Apply- 33
- 2.1.1.1.6 Goals- 33
- Head- 33
- Exact- 33
- RegEx- 34
- Pages/visit- 34
- Time on site- 34
- 2.2 PHASE 2- 34
- 2.2.1 Vanity Domain- 34
- 2.2.1.1 Decide On Domain Name- 35
- 2.2.1.2 Register Domain- 36
- 2.2.1.3 Install Custom Tracking- 36
- 2.3 PHASE 3- 37
- 2.3.1 Test Tracking- 37
- 2.3.1.1 Diagnostic Tools- 37
- 2.3.1.2 Confirm Referral Source- 37
- 3 Design and Print- 38
- 3.1 Decide Structure and Size- 46
- 3.2 Production- 47
- 3.2.1 Graphic Design- 49
- 3.2.2 Print & Finish- 50
- 3.2.2.1 Brochure- 11 X 17″- 51
- 3.2.2.2 Brochure- 8 1/2 X 11″- 52
- 3.2.2.3 Business Cards- 55
- 3.2.2.4 Postcards- 55
- 3.3 Summary- 57
- 4 Website Landing Page- 57
- 4.1 Landing Page- 59
- 4.1.1 “Visitor to Action” Design- 61
- 4.2 Thank You Page- 62
- 4.2.1 Acknowledge and Track- 63
- 4.3 Upsell- 63
- 4.3.1 Navigates to other offers- 64
- 5 Campaign Analysis- 64
- 5.1 Explore- 65
- 5.1.1 Report Data- 66
- 5.2 Performance- 66
- 5.3 Improve- 67
- 5.3.1 Data Driven Decisions- 68
- 6 Deliverables- 69
- 6.1 Tracking Configuration- 69
- 6.2 Graphic Design- 69
- 6.3 Printed Mailer- 72
- 6.4 Landing Page- 74
- 6.5 Analysis and Report- 76
Categorized in Marketing
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