Direct Mail Distribution Channels How to Determine Total Distribution In commercial printing, the last thing you want to realize is you did not order enough for your distribution needs. What about other areas in your marketing? It hurt$ when you’ve got to hit the press again because you fell short in quantity! Below I am [...]
Phase 2- Google Analytics Installation Extras
A Few Enhancements You Might like Using filter and profiles appropriately will ignite your data and let you see things in your reports you would not otherwise see. Below is a list of my personal favorites. There are thousands more if you look around. I remind you this data comes from my own reporting system, [...]
Phase 1- GATC Installation Steps For Tracking Print Response
Phase 1- Set-Up Google Analytics For Tracking Google Analytics Installation Checklist for Tracking Direct Mail Because tis the season to be jolly, I am going to share my installation recipe for tracking direct mail using Google Analytics with you. Feel free to employ it if it helps you. It is most important to me that [...]
How to Measure Direct Mail with Google Analytics
Tracking Set Up PHASE 2 The second phase to tracking your direct mail is the creation of a vanity domain. Out of this entire tracking concept, this is the part people seem to get hung up on the most. Hopefully, you will see a clearer image in your mind after this quick run down. This [...]
Direct Mail Specifications for Canada Post
How to Decide Structure and Size of Your Mail Piece Mailing Rates Canada Post The following is designed to help you decide on the best structure of your mailer in shipping from Canada to anywhere in the world. Are you struggling with the do’s and don’ts in direct mail? If you are using the most [...]
Design Formats For Direct Mail
Graphic Design Choices for your Traceable Mailer Let’s not forget about all the possibilities before we begin our graphic design. What format would most suit your audience? Letterhead Design
Getting Your Mailer Printed
Printing & Finishing Your Mailer Getting it Printed Getting your measured mail piece (not junk) printed has many options to choose from. From 1 to full color Varnish and aqueous coatings Stamping Embossing Raised Printing For mailing I highly recommend commercial offset printing. Here are some prices that we offer on cookie cutter items. Brochure- [...]
How to Analyze Your Print Campaigns
Mailing Campaign Analysis Exploring Your Report Data Like any campaign you are tracking, online or offline, analysis is the most meaningful part to improve your ROI. To save wasting time, start by looking at what is important to you … your goals. Key performance indicators for each goal you have should be determined. In this [...]
Tracking Response from Mailings in Print with Google Analytics
Creating a Conversion Funnel for Visits from Print Mailings In this article I am using 2 fictitious domains for the purpose of this post. Vanity URL: www.hbp.com Destination URL: www. hotbutteredpopcorn.com A Call to Action is all it Takes If you opt in on a landing page (you should), you will want to co-ordinate the [...]
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