As far as a standard approach for each client and web property…forget about it. There are too many variables in the human element. One business owner is eager to listen to data and make changes while the next one is opposite. In both cases you will have to coach your client in an effort to [...]
Module 4- Placing Tracking Code Video Outline
We are on a roll now. After the creation of Module 1 and Module 2 this is really fun. We have answered lots of great questions asked by our host. What we are focusing on in this training video is 100% code placement accuracy. Before Placing *GATC on Your Website *GATC= Google Analytics Tracking Code [...]
Google Analytics Video Training Outline
Google Analytics Fired up For Business- Module 2 The Best Website Analytics for Small to Medium Sized Businesses. In my training intro I talked about how this how the connection was made that inspired this training manual. We are continuing our journey here into the second video. There’s some pretty cool stuff in this post [...]
Amazing Google Analytics Training Story
I have been so busy over the last few months I haven’t had much time to think about the important stuff. You know those amazing rivers of gold that are found in web analytic data. A few weeks ago I had a good breather from a heavy project I was working on, thank the lord. [...]
Google Analytics with AdWords
A Dynamic Duo for Internet Marketing Success What is an Adwords / Anlaytics Consultant? Well, how targeted are your visitors that arrive on your website from your Pay per click efforts? This is a key issue that speaks directly to conversion of your visitors. Creating the right visibility that communicates clearly to prospects is really [...]
Phase 2- Google Analytics Installation Extras
A Few Enhancements You Might like Using filter and profiles appropriately will ignite your data and let you see things in your reports you would not otherwise see. Below is a list of my personal favorites. There are thousands more if you look around. I remind you this data comes from my own reporting system, [...]
Tracking Response from Mailings in Print with Google Analytics
Creating a Conversion Funnel for Visits from Print Mailings In this article I am using 2 fictitious domains for the purpose of this post. Vanity URL: www.hbp.com Destination URL: www. hotbutteredpopcorn.com A Call to Action is all it Takes If you opt in on a landing page (you should), you will want to co-ordinate the [...]
Measuring Traditional Marketing in Real Estate
Tips for Traditional Marketing in Real Estate It’s still there just better measurement…
Measure all Channels of Marketing in Real Estate
Real Estate Marketing Introduction Real Estate Marketing Grid that can Double Your Sales The purpose of this real estate marketing grid is to lay down a solid foundation for effective real estate marketing and measurement. With all of the free tools available on the Internet today it is not difficult for a real estate professional [...]
AdWords and Analytics A PPC Dream Come True
Why Set Up Google AdWords and Analytics? Real Conversation James Says “I have my own methods of tracking ROI that do not include using Google Analytics. I find Google Analytics is too complicated and I end up doing a lot of nothing. Am I missing out on something?” James Payne Robert Says “Yes you are [...]
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