Custom Filter Definitions Time to Take Control of Your Filters This is where the real trickery and power is in Google Analytics. Advanced filters are constantly evolving. They use a regular expression language to work. If you have prior knowledge using regular expressions it will definitely come in handy.
Filters in Google Analytics Filters are a way to expose more data then the standard interface shows you. The first part to applying filters is deciding which ones you want to you use and why? Before we get into how filters work in Google Analytics let’s look at some preset filters to give you some [...]
Blocking IP Ranges and Addresses In order to track how real visitors interact with your website we can exclude any traffic that results in non-legitimate visitors accessing your website. Typically we block our team’s IP address because we are working on your website. We are not a valid visitor for tracking purposes. The truth is [...]
What the Different Match Types Mean I Google Analytics there are 3 ways to track your goal funnels. Head match is probably the most commonly used but the real power is in regular expression match. You may also find the exact match option useful in some goal funnel configurations.
Steps to Setting Up Goal Funnels With Google Analytics you can create up to 20 goals per profile. Step 1 Create Goals Click the “edit” link to set up goals. Direct Link to Goal Settings
Site Purpose and Goals Go Hand in Hand The type of goals vary depending on the nature of your website… Ecommerce Site For example if you had an ecommerce website you would probably be very interested on your visitor’s most popular path to purchase or the most abandoned pages in your sales process. Either way [...]
Creating Your Account & Filtered Profiles… It’s Set Up & Configuration that Counts Google makes it really easy to register. From here, we have 3 ways we can get to our Analytics Account. 1) Existing User- If we are already a Google subscriber to other products simply use your existing user name and password. 2) [...]
AdWords with Google Analytics NOTE: If you are not using Google AdWords you can skip this page. You should always perform an assessment of your site as described in previous pages. Look at campaign objectives, filters, profile and website pathways to goal before installing the code. If you are going to use AdWords to drive [...]
Installation of Tracking Code Can be Tricky Tracking your Website Effectively with Google Analytics For setting up tracking your website effectively with Google Analytics there is a strategy involved. That strategy starts with taking a close look at the implications before you begin code integration. Sometimes your tracking strategy cannot be executed the way you [...]
Identify The Needs of Your Website Why Do You Have a Website? Installation Optimization Strategy Understanding the nature of every website will always lead to an optimized tracking code installation. Whether it is your hands that integrate the code or your team’s you must fully understand end goals before working on configuration. The set up [...]
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