I Got A Bad Reputation In This Town! I don’t want you to feel bad if you have recently learned there are negative comments floating around on the Internet. The fact is, the more dominant your company becomes on the Internet the bigger the target is on your corporate backside. It is very common to [...]
Sensible Design For The Web
Explaining Design Sensibility for the Web There are many myths and misconceptions about designing! What is pretty? What is ugly? Where can aesthetics and true art find a meeting ground? Typically these questions are left to the universe of the traditional thought. Achieving good art and aesthetics has been left to human interpretation for centuries. [...]
Color Printing For Direct Mail
Getting the Best Results From Full Color Printing It is highly recommended to employ color printing instead of black and white when getting direct mail printed. Ask your printing company if they use CMYK inks printed on an offset printing press. If you don’t ask you may be shocked when you take delivery of your [...]
Direct Mail Tracking Flowchart
Business Mailing Measurement and Tracking Map
Direct Mail Campaign Goal Tracking
Campaign Goals See also: Google Analytic Goal Funnel Establishing Campaign Goals This is a vision of what is to come with the Google Analytics print tracking recipe we’ll show you. We have conclusively tested this effective method of tracking your direct mail. Additionally we used a call tracked phone number to measure phone responses. We [...]
Tracking Campaign Goals for Direct Mail
Use Google Analytics to Improve Customer Loyalty Goal 6- Improve If one of the goals of your direct mail campaigns is to build more loyalty with your customers your efforts can be tracked. Once we get your website set up with Google Analytics tracking your mailings keep an eye on your visitor loyalty and recency [...]
Make Your Direct Mail Distribution Plan
Direct Mail Distribution Channels How to Determine Total Distribution In commercial printing, the last thing you want to realize is you did not order enough for your distribution needs. What about other areas in your marketing? It hurt$ when you’ve got to hit the press again because you fell short in quantity! Below I am [...]
Phase 2- Google Analytics Installation Extras
A Few Enhancements You Might like Using filter and profiles appropriately will ignite your data and let you see things in your reports you would not otherwise see. Below is a list of my personal favorites. There are thousands more if you look around. I remind you this data comes from my own reporting system, [...]
Phase 1- GATC Installation Steps For Tracking Print Response
Phase 1- Set-Up Google Analytics For Tracking Google Analytics Installation Checklist for Tracking Direct Mail Because tis the season to be jolly, I am going to share my installation recipe for tracking direct mail using Google Analytics with you. Feel free to employ it if it helps you. It is most important to me that [...]
How to Measure Direct Mail with Google Analytics
Tracking Set Up PHASE 2 The second phase to tracking your direct mail is the creation of a vanity domain. Out of this entire tracking concept, this is the part people seem to get hung up on the most. Hopefully, you will see a clearer image in your mind after this quick run down. This [...]
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