AdWords with Google Analytics NOTE: If you are not using Google AdWords you can skip this page. You should always perform an assessment of your site as described in previous pages. Look at campaign objectives, filters, profile and website pathways to goal before installing the code. If you are going to use AdWords to drive [...]
Installation of Tracking Code Can be Tricky Tracking your Website Effectively with Google Analytics For setting up tracking your website effectively with Google Analytics there is a strategy involved. That strategy starts with taking a close look at the implications before you begin code integration. Sometimes your tracking strategy cannot be executed the way you [...]
Identify The Needs of Your Website Why Do You Have a Website? Installation Optimization Strategy Understanding the nature of every website will always lead to an optimized tracking code installation. Whether it is your hands that integrate the code or your team’s you must fully understand end goals before working on configuration. The set up [...]
Tracking and Reporting with Virtual Pageviews How to Leverage Virtual Page views in Google Analytics This is a great way to track downloads and find out how to improve your website content for speaking directly to your site visitors. Track with Virtual Pageviews Another cool method of enhanced tracking is virtual pageviews. Maybe you have [...]
Google AdWords Sings to Google Analytics A Killer ROI Recipe What are the steps you need to take to set up your AdWords account to sing beautiful music to Google Analytics? I love my music and the finest music I had ever heard is from Google Analytics in an AdWords concert. It’s a concert where [...]
Google Analytics Fired up For Business- Module 2 The Best Website Analytics for Small to Medium Sized Businesses. In my training intro I talked about how this how the connection was made that inspired this training manual. We are continuing our journey here into the second video. There’s some pretty cool stuff in this post [...]
A Dynamic Duo for Internet Marketing Success What is an Adwords / Anlaytics Consultant? Well, how targeted are your visitors that arrive on your website from your Pay per click efforts? This is a key issue that speaks directly to conversion of your visitors. Creating the right visibility that communicates clearly to prospects is really [...]
Direct Mail Goal Options to Track with Google Analytics In Store Visits Tracking store visits can be done with redemption coupons that are downloaded from your website. After coupons are downloaded they are printed with a bar code to redeem at participating stores. You can also add coupons to your website and track how many [...]
Use Google Analytics to Improve Customer Loyalty Goal 6- Improve If one of the goals of your direct mail campaigns is to build more loyalty with your customers your efforts can be tracked. Once we get your website set up with Google Analytics tracking your mailings keep an eye on your visitor loyalty and recency [...]
A Few Enhancements You Might like Using filter and profiles appropriately will ignite your data and let you see things in your reports you would not otherwise see. Below is a list of my personal favorites. There are thousands more if you look around. I remind you this data comes from my own reporting system, [...]
Loading ...
