Tips for Google AdWords – Language & Location Settings When choosing settings for your advertisements in Google AdWords, you will come to a place that will require for you to choose the location and the language(s) that your ads will appear within. Geographic and language targeting is a key factor to understanding where your customers [...]
Joining AdWords to Google Analytics Before you go ahead and install analytics let’s make the following considerations. One important choice you need to make before creating a Google Analytics account is whether you are going to use Adwords for advertising or not. In simple terms, if you are going to use AdWords then you should [...]
Pay Per Click Conversion Train With Keyword Wisdom Take a ride on the conversion train by understanding three simple concepts that make pay per click work for you. Pay per click marketing begins when someone enters a keyword into the search engine. Search engines display natural result pages and paid advertisements for the searcher to [...]
2 Steps to Pay per Click Profit If you use pay per click to drive traffic to your website you’ll understand the term return on investment (ROI) clearly. It really sucks when you are losing your shirt on every pay per click campaign without understanding why. Google AdWords (the most popular PPC program) does not [...]
Stay on Track Posted by Robert Kennedy In the world of Internet marketing, at the end of the day, your conversions are what matters. Whether you are trying to convert a visitor to make a sale or complete a lead form it is keywords that are at the heart of the matter. When you are [...]
Custom Filter Definitions Time to Take Control of Your Filters This is where the real trickery and power is in Google Analytics. Advanced filters are constantly evolving. They use a regular expression language to work. If you have prior knowledge using regular expressions it will definitely come in handy.
AdWords with Google Analytics NOTE: If you are not using Google AdWords you can skip this page. You should always perform an assessment of your site as described in previous pages. Look at campaign objectives, filters, profile and website pathways to goal before installing the code. If you are going to use AdWords to drive [...]
8 Bounce Rate Killers A Quick analysis of your web network with Google Analytics technology using the “Bounce Rate” metric. The Dreaded Bounce Rate This is such a simple yet powerful marketing metric found in Google Analytics because it directly relates to the intention of your users as they land on your web pages. In [...]
Make Your SEM Keyword Strategy In the last this phase of SEO for Google we looked at content and keyword focus. We went on the assumption there was no historical on-site data to review. If you have the chance to look through any historical analytic data before making high-level decisions on keyword strategies; DO IT! [...]
How to Create Persuasive Copywriting If you own your own web site or your own a bricks and mortar retail location the power of persuasion speaks directly to your bottom line is sales. What you tell people verbally or in writing influences buying decisions, it’s that simple. Depending on your style and audience you are [...]
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