Tag Archives: print and web

Tracking Multiple Traffic Sources

Posted on June 4, 2010 by admin

Track All Channels of Marketing We all know about marketing on the Internet but what many of us forget is the power of offline market mediums like TV, radio and direct mail.  They are all potentially great ways to drive … Continue reading →

Posted in Marketing Tips | Tagged , , , | 1 Comment

Screw SEO => Integrate Marketing Efforts

Posted on June 3, 2010 by admin

Guaranteed 4 step Integrated Marketing System I know you’ve heard the term SEO or search engine optimization before, perhaps a little too much. In the twelve years I’ve spent Internet marketing I have seen many people depend on search engines … Continue reading →

Posted in Search Engines | Tagged , , , , , , , , | 1 Comment

AB Testing Your Campaigns Explained

Posted on June 1, 2010 by admin

AB Testing Your Campaigns To put it simply, traffic. In order to quickly concluded results of any website test, genuine interaction from visitors is a requirement. The more, the better! If you are like me, you want accurate results quickly. … Continue reading →

Posted in Optimization | Tagged , , , , , , , , , , , , | 1 Comment

Direct Mail Tracking Flowchart

Posted on December 20, 2009 by admin

Business Mailing Measurement and Tracking Map

Posted in Tracking Print Mailings | Tagged , , , , | 5 Comments

Direct Mail Campaign Goal Tracking

Posted on December 18, 2009 by admin

Campaign Goals See also: Google Analytic Goal Funnel Establishing Campaign Goals This is a vision of what is to come with the Google Analytics print tracking recipe we’ll show you. We have conclusively tested this effective method of tracking your … Continue reading →

Posted in Tracking Print Mailings | Tagged , , , , , , , , , | 2 Comments

Mailers- Track In Store Visits, Page Depth and Leads

Posted on December 14, 2009 by admin

Direct Mail Goal Options to Track with Google Analytics In Store Visits Tracking store visits can be done with redemption coupons that are downloaded from your website. After coupons are downloaded they are printed with a bar code to redeem … Continue reading →

Posted in Tracking Print Mailings | Tagged , , , , , , , , | 3 Comments

Tracking Campaign Goals for Direct Mail

Posted on December 13, 2009 by admin

Use Google Analytics to Improve Customer Loyalty Goal 6- Improve If one of the goals of your direct mail campaigns is to build more loyalty with your customers your efforts can be tracked. Once we get your website set up … Continue reading →

Posted in Tracking Print Mailings | Tagged , , , , , , , , , | 4 Comments

Make Your Direct Mail Distribution Plan

Posted on December 12, 2009 by admin

Direct Mail Distribution Channels How to Determine Total Distribution In commercial printing, the last thing you want to realize is you did not order enough for your distribution needs. What about other areas in your marketing? It hurt$ when you’ve … Continue reading →

Posted in Tracking Print Mailings | Tagged , , , , | 9 Comments

Phase 2- Google Analytics Installation Extras

Posted on December 12, 2009 by admin

A Few Enhancements You Might like Using filter and profiles appropriately will ignite your data and let you see things in your reports you would not otherwise see. Below is a list of my personal favorites. There are thousands more … Continue reading →

Posted in Tracking Print Mailings | Tagged , , , , , , , , , , , , , | 5 Comments

Phase 1- GATC Installation Steps For Tracking Print Response

Posted on December 11, 2009 by admin

Phase 1- Set-Up Google Analytics For Tracking Google Analytics Installation Checklist for Tracking Direct Mail Because tis the season to be jolly, I am going to share my installation recipe for tracking direct mail using Google Analytics with you. Feel … Continue reading →

Posted in Tracking Print Mailings | Tagged , , , , , , , , , , | 9 Comments