There’s more to the picture than meets the eye here. You can track email, PDF downloads, links, banners or even offline advertising. To tag links your URL is tagged with a query string that tells Google Analytics additional information. You can use the Google URL builder for free to build your.

Tracking with Tags has 6 Basic Elements

• Destination URL- The page your visitor ends up on.
• Campaign (utm_campaign)- The complete marketing campaign E.g. wholesale campaign.
• Medium (utm_medium)- How did the person find your website? E.g. Referral, Email, Search Engine or Paid Traffic.
• Source (utm_source)- Name of the campaign. E.g. Christmas-08-banner.
• Content (utm_content)- Used to identify differences between ads, email newsletters or banners.
• Term (utm_term)- The main phrase or keyword you are promoting (Anchor text)

Find the ad, text link or banner you want to tag and open it in an html editor. The code will look something like this.
Link Browser Displays

Learn Google Analytics

Source Code

<a href=”http://galearning.com/google-analysis/google-analytics-video-training/”>Learn Google Analytics</a>

Change the original source code to the tagged version using the manual tag builder or hand coding, whichever you are more comfortable with.

Original Code

<a href=”http://www.galearning.com/join.php”>Learn Google Analytics</a>

Modified Code
<a href=”http://www.galearning.com/faq.php?utm_source=AdWords&utm_medium=cpc&utm_term=learn%2Bgoogle%20analytics&utm_content=may%2F09_empowered&utm_campaign=empowered%2Banalytics” mce_href=”http://www.galearning.com/faq.php?utm_source=AdWords&utm_medium=cpc&utm_term=learn%2Bgoogle%20analytics&utm_content=may%2F09_empowered&utm_campaign=empowered%2Banalytics”>Learn Google Analytics</a>

Code was generated using the manual tool builder.
In this example I am using Facebook but the coding logic can be used to manually tag any important traffic source where you control the coding. E.g. Email campaigns, other advertising engines like Yahoo! or Bling and banner campaigns.

• Publish your modified code- It’s really that simple! Once you upload the the modified code Google Analytics will show you data on that source. How well do they convert? How long do they stay on your site. Where and why do they leave? These are 3 simple questions that are answered in Google Analytics.

When the destination urls are appropriately tagged they will show up in your reports completely defined.

On this website we have goal funnels set up that log purchases. In this case we can multiply 3322 visits X .81% (conversion rate) = 27 purchases. How much did we spend on our marketing efforts? How many sales were made? What is the value of a lifetime business relationship?

Bottom line…

What is your ROI?

Finally, you can create a Facebook Advertising filter in Google Analytics that filters only CPC traffic. By doing this you will be able to see your Facebook paid traffic alone. If any natural traffic comes from Facebook it will show up segmented.

The highlighted line is traffic from your paid advertising with Facebook and the second line is natural traffic that came to your site through links that were not tagged (non-paid)

How to Create a Facebook Profile

Go to your profile settings and create a filter.

Filter Name: Facebook Only Traffic

Filter Type: Custom>Include

Filter Field: Campaign Source

Filter Pattern: facebook

Case Sensitive: No

Is a good copywriting business hard to find? The first question you need to ask yourself before finding professional copywriting services is; what type of web copywriting do you need? One thing I can tell you from experience, choosing good copywriting services for your specific requirements is the difference between ordinary and engaging content.

Content is how you tell people who you are (including video).It is great content that will express your business ideas, educate, instruct and guide people through your goal funnel. It is not a key conversion component that you want to take a chance on! Your marketing copyrighting style needs to provide quick footsteps through your website visitor’s reason for being there.

What Are Common Types Of Copywriting Services ?

SEO Copywriting Services

SEO copywriting can improve your online marketing significantly. In the art of search engine marketing, creating content that appeals to a search engine is the same way you would prepare content for a human being. There are certain on page elements that you can pay close attention to like the browser title, meta tags and page titles appearing in the body text on each page. Interlinking your content to other relevant content pages along with the use of boldface and italic in relevant text are also known as SEO copyrighting practices. Purposing keywords and a description along with tagging your content will also contribute to ranking for targeted keywords. If you think about all of the techniques mentioned above the same applies to human readers. Who does not like reading bold page titles to allow for easy page scanning?

Professional Copywriting Services

A professional copywriting service will find out about your market before creating content. They are usually experienced in your market. Your prospective audience and what will appeal to them, is important in the context of your message. To do this most effectively the professional copywriter will bridge the gap of search engine communication and engaging content. Most of the people that will find your content articles on the Internet will first enter keywords into a search engine. Then they will find your web page and be expecting a solution to the query they entered into the search engine-quickly. That is where affective headings and short paragraphs that target your audience are a must. The idea is to get  each visitor more deeply involved with your website. Every click from the page they landed on is one less bounce. A professional copywriter solves problems and understands who they are writing to.

Direct Response Copywriting

A copywriter service for direct response uses an experienced a blend of calls to action, eye grabbing direct marketing messages and an expert form of persuasive page architecture. Direct response marketing skills are usually acquired over time from analyzing direct mail campaigns. Getting your promotional products in front of the right audience in a tantalizing manner is the name of the game. Your message needs to express empathy while still maintaining a persuasive nature. Out of all types of copywriting, direct response remains among the highest paying forms of professional copywriting. It is not just limited to content; you can also include video and images. There is also help and support you can find from the Google Adwords management formula.

Advertising Copywriting

This area of advertising copyrighting includes TV, radio, web, interactive media, and print. For business that is a serious player online; an advertising copywriter will help you get the advertising info to the right marketing audience quickly and effectively. Creating content for this bracket in copywriting means you need to have a good understanding of business, profit and how to make money online. With affective content prepared by an advertising writer, approach and marketing strategy is incorporated into the flow of your content message.

Copywriting Services Relieve Plan

Having content written by a professional writer eliminates the problems of typographical errors, poor sentence structure, spelling / grammatical errors and other problems that may impair your ability to sell your idea. In most cases the purpose of your website is to convert a visitor to desired actions such as lead generation, product purchases, and/or brand lift. Experience in creative copywriting services will result in a higher conversion rate often by tastefully placing writing headlines appropriately with a call to action.

We all know about marketing on the Internet but what many of us forget is the power of offline market mediums like TV, radio and direct mail.  They are all potentially great ways to drive more traffic to your website. If you play your cards right and have a beautiful landing page setup to convert each visitor to action we’re talking sales baby! Making a conscious effort to divert traffic to your website is a great idea because it is so easily tracked.

All interactions taken by your multichannel marketing traffic can be flagged in analytic software so you can really see which offline marketing campaign works the best. Now, all you really need is someone who can interpret the data into profitable actions.

All we’re really talking about here is connecting more dots. Any successful business that has conducted their own marketing and advertising campaigns will understand varying levels of success. Most marketing gurus will tell you that success generally comes from testing different variables and scenarios.

Google Analytics Training Video Series

One part of marketing that is much different today than it was ten years ago is the ability to track, analyze and improve campaigns at lightning quick speeds. This is because you can divert all your traffic to crafted website landing pages that speak loud and clear to each visitor. We simply can’t overlook visitors that found your website through a television ad, billboard and, radio advertisement, direct mail piece … the list goes on and on. The important point to note is, offline marketing channels can be tracked using web analytics software to consistently improve your return on investment from campaigns.

It’s not how you play the game, it’s whether you win or lose. Measuring, testing and improving all your marketing channels are a winning combination that rarely fails. The best part about it is you can use Google analytics to strategically measure and analyze the goals of marketing efforts. Google analytics is a free program you can install on your website in a matter of minutes.

Google Analytics Training Video Series

I know you’ve heard the term SEO or search engine optimization before, perhaps a little too much. In the twelve years I’ve spent Internet marketing I have seen many people depend on search engines a too much for traffic. Sure, when you reach the top ten fold in Google business is great! The problem is, tomorrow morning we can wake up and that beautiful top ten ranking has disappeared. We simply do not control what web sites appear in Google’s result pages. I have concluded that an integrated approach of good search engine optimization on page structure, authentic social marketing, and pay per click advertising are the best long-term approach.

Search Engine on Page Structure

These are the simple elements most people understand exist such as Meta tags, titled tags, content structure, site interlinking and clean navigation.

Authentic Social Marketing

You need a real plan in place preferably represented by your own staff. In the social space communication is instant. And other people can see the way you deal with situations. Given the right circumstances your business can become viral in a matter of minutes in the social space. Behind the curtain must always be real people that understand the core of your business model.

Pay Per Click Advertising

This is one of my favorite methods of driving targeted traffic to a website instantly. If you have used Google ad words before you understand what I am telling you. Choose your keywords, make your ads, target your audience, joined to Google analytics and set daily budget. That’s all you need to do and in a matter of hours you can be selling products to paying customers.

Google Analytics for Improvements

Just to put the icing on the cake and keep all of your traffic streams honest and true Google Analytics is a necessity. This program is enterprise class analytics software at a price that cannot be beat; free! It will allow you to look at the traffic streams listed above and find out where the sore spots are. Additionally, you will learn what makes visitors happy (convert to action). This will give you some pretty good ideas on what to expand within your domain. For example, you may learn that a certain group of keywords continues to result in conversion. It’s time to take a look at expanding what is working extremely well on your site into the areas that are not.

Instead of focusing so much on what the search engines do, forget about it! I know if you ask the Google engineers on the best remedy to get good ranking they would tell you ‘forget they exist’. When you can drive targeted traffic to your site that truly engages them search engines will recognize this. Yes, search engine algorithms are sensitive to how well entertained visitors are when they land on any site. It is part your overall score which determines where your web site will rank.

There you have my 4 easy steps into Internet marketing success. We have a straightforward system that gets these 4 critical components working in harmony with your business quickly. If you have any trouble at all getting yourself up and running contact our staff for help in any of these areas.

Google Analytics Training Video Series

Direct Mail Tracking Introduction

We are a technical marketing company that specializes in getting you the right plan for online success. I know that sounds like a corny line written by a snake oil salesman but success is a formula for each business. Being able to zoom in on each business formula with a measured approach will find your sweet spot a lot faster.

The above document is a specimen document that is intended to represent a model report. This model report serves as an owner’s manual after the purchase they made for a printing, conversion optimization and tracking package.

Executive Summary

What is the true value of Business Mailing Measurement and Tracking? You will find the answer below along with the analytics methods we use to track your printing in the Google Analytics Interface. There are many steps to take that need to be integrated into campaign planning in order for Google Analytics to perform. When you assess your target audience and the campaign goals, web analytics will work in harmony with you. Whether you are trying to increase product sales, generate leads, get in-store visits, generate awareness, build a qualified database or increase customer loyalty it can be effortlessly tracked once a Google Analytics set up for print tracking has been performed.

Create a Vanity Domain

Create a vanity domain to use for diverting all of your print traffic into one channel. It’s as easy as deciding on a simple domain name, registering it, and pointing it to your server. Now you are ready to have custom tracking script installed and profiles configured.

Graphic Design and Print

Design and print of your marketing masterpiece should be done after reviewing the specifications of carriers. Decide on structure and size of your mailer wisely. For example, if you are using Canada post to deliver your message make sure you read the guidelines I have listed in this report. Now we can move into production, starting with graphic design. Once we have completed the artwork to commercial printing specifications we can plan to print & finish. Design and print usually work very closely, you want to make sure the design is doable in print before designing.

Your print design should be in sync with landing pages. A good website landing page is the difference of night and day when it comes to conversion. It’s always a worthwhile investment getting a “Visitor to Action” design along with a “Thank You Page” to up sell visitors. Why not allow them access to other offers on your thank you page.

Analyze Results

After your mailing has hits the street, campaign analysis is performed to explore the success by reviewing report data. Goal driven analytic reports are generated with actionable suggestions to improve your conversion. Performances of other important pages are also examined. We look for good and bad performing pages. This is done to improve your ROI through data driven decisions.

Download NOW

See also: Google Analytic Goal Funnel

Establishing Campaign Goals

This is a vision of what is to come with the Google Analytics print tracking recipe we’ll show you.

We have conclusively tested this effective method of tracking your direct mail. Additionally we used a call tracked phone number to measure phone responses. We sent out a total of 4 million printed mail pieces over 30 days. Unfortunately I cannot reveal our client so I have made a couple fictious print examples. The phone numbers and domain names are made up for the purpose of illustrating how this campaign worked. It was one of the coolest campaigns to analyze because there were unintended (unpredictable) outcomes.

Items Tracked

• In store visits (bar code to data base)
• Print (GA)
• Phone Calls (GA)

Mailer Example

Note the domain name on the printed piece

Direct Mail and Phone Call Tracking Results

• Increase Product Sales

Goal 1- Increase Sales

How Does Google Analytics Help?

We are able to track the purchases made by each marketing channel. The phone calls made

Measurement Effectiveness 100%

PDF reports focused on key performance indicators are emailed to clients on a regular basis.

Generate Leads

Goal 2- Lead Generation

How Does Google Analytics Help?

Goals are top of the food chain for successful web analytics.

If you are interested in conversion (when people take desired actions) you’ll want to configure goals.

Analyze

• Goal conversions
• Goal Performance
• Goal Conversion Rate
• Total Goal Value

Lead Funnel Visualization

Measurement Effectiveness 100%

PDF reports focused on key performance indicators are emailed to clients on a regular basis.

Goal Summary

List of Client Goal Summary Here

This is important because we can measure goals with Analytics software:

Client Goal Summary

After we have run through the checklist of goals we must summarize the client goals. It is important that we take this step so that we can remain focused on what is most important to the client. From this point forward, client goals will be the main focus of tracking and reporting. When analysis is performed examining how well each visitor is making it to the finished goal will allow for affective and actionable insights that clearly impact the bottom line.

Increase Product Sales

This website does not sell products. Products are carried in store. Website incentives for stroe discounts can be downloaded. They are barcoded and automatically entered into your data base so they can be accredited to the correct source

Generate Leads

The purpose of this website is to generate leads. To accomplish this, a quick contact form is placed on every web page. The placement of the sleep formed will be placed in the top fold on the left hand side. Based on statistics this is the most viewed portion of a computer monitor.

In Store Visits

This web site will also guide in delivering visitors to each store by downloading coupons from the website.

Generate Awareness

We would also like to build brand awareness which will be measured by visitors accessing the web site. We will look at how many pages visitors view, how deep they call within the site and length of time on site.

Build Qualified Database

All leads that are gathered in the first step will also be automatically entered into the CRM system. These entries will also be put in queue for automated follow-up sequences. The automated follow-up sequences will promote the message of quality in store products.

Customer Loyalty Follow up

The website analytics software used to track visitors to this web site are cookie based. This means when visitors enter the website t he system will recognize them as a repeat visitor, allowing us to measure loyal web site visitors.

Direct Mail Goal Options to Track with Google Analytics

In Store Visits

Tracking store visits can be done with redemption coupons that are downloaded from your website. After coupons are downloaded they are printed with a bar code to redeem at participating stores.

You can also add coupons to your website and track how many times they were accessed by using a modified Google Analytics script for tracking downloads and form submissions.

How Does Google Analytics Help?

Measurement Effectiveness 50% -100%

This depends on incentive of coupon. E.g. “Visit our store” or “Download discount coupons from website”. The graphic design on the printed piece should be planned as a brand image that will gain interest over time. Make your offer sweet with a reason to visit the site (free download)

PDF reports focused on key performance indicators are emailed to clients on a regular basis.

Generate Awareness

Goal 4- Brand and Awareness

How Sticky is your Website?

How Does Google Analytics Help?

Depth of Visit

How deep do visitors go? On this site there is an average of 3 pages per visit. It should be noted 6.48% visit 20+ pages.

How Engaged are Visitors?

Length of Visit

How long do the visitors remain on your site for? This is an easy way to see how engaged the people are that visit your website.

Compare trends over time. Are the above metrics improving?

Build Qualified Database

Goal 5- Build Database Contacts

How Does Google Analytics Help?

Google Analytics Measures Conversion

Goal Verification

Confirm your goals and compare timelines.

Available Timelines

Hour, Day, Week, Month, Comparison.

Google Analytics will count the leads; tell you where they came from and keyword used to find you. You can also export your data via API or interface download.

Also see funnel visualization

Add CRM to Help Manage Relationship Building

On a website, leads are generated easily using quick contact forms. If you really want to optimize conversion a website lead should have quick response time. With CRM software you will close deals by response time alone. Strike while the iron is hot!

Automatic Follow up Sequences

Client Relationship Management

A New Way of Doing Business

Sales Effectiveness 10% – 900% depending on your sales staff response to pain point sent in notes.

As you can see by the pages on goals for your marketing campaign, I am a total fanatic when it comes to measuring objectives. They are at the heart of the matter; special attention, along with focus on the key metrics supporting goals is where the ROI is. The beautiful part about all the information I am sharing with you is Google Analytics plays a major role in reporting the truth to you.

Goal 6- Improve

If one of the goals of your direct mail campaigns is to build more loyalty with your customers your efforts can be tracked. Once we get your website set up with Google Analytics tracking your mailings keep an eye on your visitor loyalty and recency reports. Below I will show you a couple easy reports to look at and gain quick insights.

How Does Google Analytics Help Me See?

How Loyal do you think your Customers and Visitors are?

Loyalty

Here’s a good example of loyal visitors.

Over 25% percent of visitors view pages on this site over 201 times.

Recency

Almost 80% of all visitors are visiting this site within the last 24 hours.

We can see this is a sticky website that people visit frequently.

Compare this month to last month.

Measurement Effectiveness 100%

PDF reports focused on key performance indicators are emailed to clients on a regular basis.

Goal 7- Marketing Effectiveness

How Does Google Analytics Help?

Bounce Rate

The 1 simple metric for marketeers that is very powerful. Bounce rate is the percentage of visitors that left your site on the same page they entered on.

Check per hour, week, day, or month.

Direct Link to Google Analytics Interface

Measurement Effectiveness 100%

PDF reports focused on key performance indicators are emailed to clients on a regular basis.

How to Determine Total Distribution

In commercial printing, the last thing you want to realize is you did not order enough for your distribution needs. What about other areas in your marketing? It hurt$ when you’ve got to hit the press again because you fell short in quantity!

Below I am going to list many other possibilities that you want to consider before finalizing your production quantity.

Mailing to Existing Clients

Send Your Printed Message to Customers

Explore Other Means of Distribution
When calculating the final amount of direct mail pieces to be sent out, you want to also consider putting aside qualities for other business mailings. You may want to include one of these direct mail pieces in the monthly invoices your accounting department sends out. Now your regular customers can take advantage of the deal your offering. That’s just one example of anther distribution channel for your mail piece.

Alternate Postal Services

In Canada we are limited mainly to Canada Post for carrying your printed message to its destination. In the United States the United States Postal Service performs a similar service. But there are also other independent companies that can also carry your message to a targeted audience. Why not include a direct mail piece with every order shipped?

• CanPar
• UPS
• Purolator
• UPS
• Fed Ex

Brokerage Houses

Deliver Sales Tools to Your Partners

With a large corporation or company we must also consider other distribution outlets such as brokerage houses when finalizing direct mail quantities. For example if you are a large insurance company and have many brokers that sell your service perhaps a couple hundred direct mail pieces sent to each brokerage is worth factoring in.

Financial Institutions

Banks and Lenders to Carry your Message to Customers

Businesses can make arrangements with banks and financial institutions to also carry a circular in their waiting and reception areas.

Mail Drop

Drop Mail Shipments

A mail drop is when a large quantity of your printed material is dropped off to one source to be distributed. For example, sending your printed message in the global marketplace, a mail drop is required to transport your message from one country to another.

Handouts

Handouts at Trade Shows, Malls, Promotional Events

At trade shows or events hand outs are given to people that want more information. You will want to consider an amount to produce for handing out.

First-Class Mail

Send Circulars First Class

You may also want to send your direct mail using first class mail services. If so, determine the quantity you want to send using this method.

Standard Mail

Send Regular Post

Otherwise known as bulk mail, unaddressed ad mail, or letter mail this is probably the most common method used amongst business marketers because it is convenient, direct and inexpensive.

Newspaper Insertions

You can mark or bundle your direct mail pieces in counted quantities and your local newspaper will distribute them as advertising stuffers. This is also a cost efficient method to distribute your marketing message in print advertising.

Direct Mailings

Direct mailings are usually initiated from a database list of clients and/or prospects. When you are printing, designing and distributing your direct mail piece, consider this other distribution channel.

Trade Shows

At trade shows and exhibit booths postcards, tent cards, and brochures are common types of printing to have readily available for your visitors.

Other Store Locations

If there are other store locations that also would benefit from having effective, measurable advertising visible to a targeted audience, allot quantities for their use.

Tally up Your Total Mailing

Hopefully, you can see a bigger picture than you did before. The reason I am posting this information is so you can cover the bases in one press run. The machines used to produce your beautiful mail piece are typically expensive to set up and cheap to operate (run). Avoid costly reprints by planning your print run accordingly. It’s always better to have more than you need, especially with direct mail and marketing pieces.

Using filter and profiles appropriately will ignite your data and let you see things in your reports you would not otherwise see. Below is a list of my personal favorites. There are thousands more if you look around. I remind you this data comes from my own reporting system, that’s why you are seeing my notation icons.

Legend

Not Applicable

Task Complete

Task Partially Complete

Filters

Keyword Cleaning

See document: cleaning broad match

Allow Keyword Cleaning and Referring Domain Analysis.

Keywords Trigger Ads

See document: exact-keywords-google-analytics

What Keywords Trigger what Ads?

SEO Rankings

See document: track-seo-rankings-google-analytics

Track SEO rankings with Google Analytics.

5 Top Filters

See document: 5-must-have-google-analytic-filters

Include My Site Traffic

Exclude Internal Traffic

Force URI Case to Lower

Display Full Referral Names

Remove URL Root

Paid Search Only

See document: custom-filters-for-ga-part-3d

Includes paid traffic only.

Cascading Custom Advanced Filters

See document: filters-for-ga-part-4c-cascading-custom-advanced-filters

Keyword – source – Ad Title – pages/visitor – conversion rate.

Cascading Custom Advanced Filters

Google Custom Search Engine

See document: case

Analyze Internal Search

See document: analyze internal search data

Analytics added to Google Custom Search- Add 20% to conversion

Google Analytics with Google Docs

See document: integrate-google-analytics-with-google

Integrates Google Analytics with Google Docs

Report Enhancer

See document: google analytics report enhancer

Reveal the new Goal Conversion tab, now with raw number of conversions for each goal as well as goal revenue shows.

Block IP Address

See document: ip block google analytics filter

Block internal Traffic

Traffic filters

To be applied appropriately to profiles.

Setup Steps

Analytics Only

Steps

Your Account Has Been Created

Create a Google Analytics Account

Completed

Website URL: http://www.domainname.com

Default page [?]: index.htm

Time zone [?]: (GMT-05:00) Eastern Time – Toronto

Exclude URL Query Parameters:

Applied Cost Data: Cost source from Adwords for user 000-000-000

E-Commerce Website: No

Site Search [?]: Don’t Track Site Search

What Type of Website do you have?

There are only a few different types of websites really…

* Ecommerce

* Brand lift

* Lead Generation

* Blog, Social Platform

Additionally there are basic coding languages that are supported by Google Analytics such as html, .htm, .shtml or script-generated pages like.cgi, .asp, .cfm, etc. Plain-text pages can also be tracked along with PDF files (virtual pageviews) and event interactions (event tracking).

Your Website is:

Ecommerce
Brand lift
Lead Generation
Blog, Social Platform

Identify special attention elements

Tracking your Website Effectively with Google Analytics

For tracking your website effectively with Google Analytics, there is a strategy involved that very few understand. That strategy starts with taking a close look at the implications before you begin code integration. Sometimes your tracking strategy cannot be executed the way you have planned due to special attention site characteristics.

Your Site Special Requirements

Google Analytics Training Video Series

Cross Domain Linking- Cross domain linking requires modifications to the tracking code. Additionally you will need to modify any forms that post data across domains as well as cross domain linking.

Track Flash Goal Pages- Recording actions as virtual page views are the way to track flash pages that are a part of the goal funnel.

Tracking Pages in a Frame Set- Frame based websites will show inflated page views.

Event Tracking Example – Tracking browser based events with flash files can lead to very telling analysis on how others interact with your flash designs.

Tagging Links – Tag your links to track them through your optimized Google Analytics configuration. How do email blasts convert? What about you’re paid traffic from Facebook, Yahoo!, or MSN? Tag your links and you see in all in Analytics. Tagging your links is NOT mandatory but highly recommended to improve marketing efforts.

Ecommerce Tracking- Ecommerce sales can be tracked with Google Analytics. Modifications are required to the checkout page in your Ecom solution. Then your Google Analytics account needs to be set up properly (optimized) for your online sales process.

Joining AdWords to Analytics – This is an important step to plan on before we even get started because it effects to way we register and configure your Google Analytics account.

Blocking IP Addresses- Keep your website traffic as pure as possible. Block IP addresses that should not count as true site visits.

Profiles Goals and Filters

Goals We are Tracking

Lead Generation
Ecommerce Sales
High value page views
Newsletter sign ups
Pages Per Visit
File downloads
RSS Feed Clicks
Brand lift

Screen Shot of Goals and Filters

Create Profiles

For each website we create profiles that are visibly date stamped.

Note: If you create a “paid only” profile I recommend using a filter excluding all traffic but paid traffic.

When you complete profile creation you should see something like this in your settings page.

1) Master d/m/y- Optimized, fully configured and filtered profile. This profile is the one we Use for reporting (excludes paid traffic if applicable).
2) Paid Only d/m/y- Includes only PPC Traffic. Goals and filters applied.
3) Raw d/m/y – No filters with goals configured.
4) Sandbox d/m/y – Goals and filters applied. This filter is used for testing advanced Expressions and filters.
5) Print Only d/m/y- When you want to tracking printing as a separate channel.

Profile Configuration

Determine best match type for goals- exact, head or regular expressions

Choose Goal Match Type

Match types are used for different reasons. The most common is head match. The most advance is regular expression.

Head Match
Regular Expression
Exact Match

Blocking IP Addresses in Google Analytics

IP Addresses to block

In order to track how real visitors interact with your website it is important that we exclude any traffic that results in non-legitimate visitors accessing your website. Typically we block our team’s IP address because we are working on your website. We are not a valid visitor for tracking purposes. The truth is you are not a valid visitor either; therefore your IP address(es) should also be blocked.

To get the most accurate tracking data we will need to block all IP addresses that shouldn’t count as legitimate visitors. Your data is more actionable when it includes real site visitors.

Go to this website

Send Client Email for IP Address Blocking

Set Homepage for Cleaner Reporting

Set Default Homepage

Here’s Your Google Analytics Tracking Code (GATC)

Get tracking code from Google interface

<script type=”text/javascript”>

var gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.” : “http://www.”);

document.write(unescape(“%3Cscript src=’” + gaJsHost + “google- analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”));

</script>

<script type=”text/javascript”>

try {

var pageTracker = gat. getTracker(“UA-0000000- 21″);

pageTracker. trackPageview();

} catch(err) {}</script>

Plan Code Installation

There are a few different ways the code can be effectively integrated.

The method Used on Your site was

Server side Include
Manually on each page
Plugins

Code Implementation- Non ecommerce

Your Custom Tracking Code

<script type=”text/javascript”>

var gaJsHost = ((“https:” == document.location.protocol) ? “https://ssl.” : “http://www.”);

document.write(unescape(“%3Cscript src=’” + gaJsHost + “google-analytics.com/ga.js’ type=’text/javascript’%3E%3C/script%3E”));

</script>

<script type=”text/javascript”>

try {

var pageTracker = gat. getTracker(“UA-0000000″);

pageTracker. trackPageview();

} catch(err) {}</script>

Integrated on all public pages

Install code on web pages to be tracked

Code Implementation- Ecommerce

Not applicable.

Set User/Client Access

Specify What users Require Access to Google Analytics

Client must have an email address that subscribes to Google products.

1) User email: email@dominname.com

2) User email: email@dominname1.com

Site Scan to Confirm Installation

Verification of Google Analytics Data Integrity

There are troubleshooting procedures to follow and tools that can quickly find any tracking or reporting problems.

Test installation

Logging Data

AdWords/Analytics

Steps

Does Not Apply

Goals Configured

Pages/visit

Time on site

This concludes my rather long post on the steps taken to optimize the set up of tracking code. There are other set up templates that we use depending on what the client really wants (goals).

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