Phase 1- Set-Up Google Analytics For Tracking Google Analytics Installation Checklist for Tracking Direct Mail Because tis the season to be jolly, I am going to share my installation recipe for tracking direct mail using Google Analytics with you. Feel free to employ it if it helps you. It is most important to me that [...]
How to Measure Direct Mail with Google Analytics
Tracking Set Up PHASE 2 The second phase to tracking your direct mail is the creation of a vanity domain. Out of this entire tracking concept, this is the part people seem to get hung up on the most. Hopefully, you will see a clearer image in your mind after this quick run down. This [...]
Direct Mail Specifications for Canada Post
How to Decide Structure and Size of Your Mail Piece Mailing Rates Canada Post The following is designed to help you decide on the best structure of your mailer in shipping from Canada to anywhere in the world. Are you struggling with the do’s and don’ts in direct mail? If you are using the most [...]
Design Formats For Direct Mail
Graphic Design Choices for your Traceable Mailer Let’s not forget about all the possibilities before we begin our graphic design. What format would most suit your audience? Letterhead Design
Getting Your Mailer Printed
Printing & Finishing Your Mailer Getting it Printed Getting your measured mail piece (not junk) printed has many options to choose from. From 1 to full color Varnish and aqueous coatings Stamping Embossing Raised Printing For mailing I highly recommend commercial offset printing. Here are some prices that we offer on cookie cutter items. Brochure- [...]
How to Analyze Your Print Campaigns
Mailing Campaign Analysis Exploring Your Report Data Like any campaign you are tracking, online or offline, analysis is the most meaningful part to improve your ROI. To save wasting time, start by looking at what is important to you … your goals. Key performance indicators for each goal you have should be determined. In this [...]
Advertise with Print- Measure with Analytics
Print Advertising And Analysis People involved with advertising often wonder if print advertising going to become obsolete. Have you ever wondered why print advertising in print media can deliver good- poor results? The answer to more predictable response is doing a little homework on demographics. For example, when your company decides to do a targeted [...]
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