How to Attract People and Brand Yourself Don’t Talk Like a God Respect the fact that people are reading your content with the same or more knowledge than you have, Know-it-alls are not generally likeable people. Every single contribution you make (post or reply) should have wholesome substance to the topic of the conversation. You [...]
How to Put it All Together Find Trust in New Friends! When that happens people will gladly step out of the social channel into your sales funnel if they truly believe you are going to help them out. There is NO WAY to cheat trust and win! When traditional marketing people recognize that real involvement [...]
Scream Selling WON’T WORK Make me laugh, dazzle me, teach me but DON’T scream your products in my face! It is the easiest way to get blackballed in a social network. To talk to your connections in a social network you need to be a real person that is not pushing an agenda. Much the [...]
Types Of People That Participate In Social Networks There are different types of personalities that interact in social networks. It is important that you realize these types of people because they all play roles in buying cycles, peer recommendation and influence. Don’t get me wrong , these people are not bearing green horns sticking out [...]
What’s going on in Social Networks? As a 12 veteran of internet business I can feel the tide changing like never before. Post 2007, it seemed we had very little choice for learning about topics. If we wanted to know more about the car we wanted to buy, a recipe for dinner or the hottest [...]
Case Study- Building Social Relationships The following document outlines an experiment I have conducted in the social space. It was a very small one, with the purpose of measuring the effects of a social announcement on a new website (No traffic). On May 5, 2009 I completed and passed my GAIQ (Google Analytics Individual Qualification) [...]
Direct Marketing Copywriting Copywriting for direct markets can include TV, radio, direct mail or direct sales pages on your website. Quality direct marketing content can appeal in any medium. However, before you go and formulate your direct marketing message it is a good idea to look at historical trends and find letters or promotions that [...]
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