As far as a standard approach for each client and web property…forget about it. There are too many variables in the human element. One business owner is eager to listen to data and make changes while the next one is opposite. In both cases you will have to coach your client in an effort to [...]
Module 3- Create Account & Profiles
Creating Your Account and Profiles Now that we have completed the website Pre-analysis it’s time to move into setting up your Google Analytics interface. Google Analytics Training Video Series How Does Google Sign up Work? Google really wants to get to know you as a user of their products. In a perfect world one user [...]
Amazing Google Analytics Training Story
I have been so busy over the last few months I haven’t had much time to think about the important stuff. You know those amazing rivers of gold that are found in web analytic data. A few weeks ago I had a good breather from a heavy project I was working on, thank the lord. [...]
Sensible Design For The Web
Explaining Design Sensibility for the Web There are many myths and misconceptions about designing! What is pretty? What is ugly? Where can aesthetics and true art find a meeting ground? Typically these questions are left to the universe of the traditional thought. Achieving good art and aesthetics has been left to human interpretation for centuries. [...]
Direct Mail Tracking Flowchart
Business Mailing Measurement and Tracking Map
Direct Mail Campaign Goal Tracking
Campaign Goals See also: Google Analytic Goal Funnel Establishing Campaign Goals This is a vision of what is to come with the Google Analytics print tracking recipe we’ll show you. We have conclusively tested this effective method of tracking your direct mail. Additionally we used a call tracked phone number to measure phone responses. We [...]
Mailers- Track In Store Visits, Page Depth and Leads
Direct Mail Goal Options to Track with Google Analytics In Store Visits Tracking store visits can be done with redemption coupons that are downloaded from your website. After coupons are downloaded they are printed with a bar code to redeem at participating stores. You can also add coupons to your website and track how many [...]
Tracking Campaign Goals for Direct Mail
Use Google Analytics to Improve Customer Loyalty Goal 6- Improve If one of the goals of your direct mail campaigns is to build more loyalty with your customers your efforts can be tracked. Once we get your website set up with Google Analytics tracking your mailings keep an eye on your visitor loyalty and recency [...]
Make Your Direct Mail Distribution Plan
Direct Mail Distribution Channels How to Determine Total Distribution In commercial printing, the last thing you want to realize is you did not order enough for your distribution needs. What about other areas in your marketing? It hurt$ when you’ve got to hit the press again because you fell short in quantity! Below I am [...]
Phase 2- Google Analytics Installation Extras
A Few Enhancements You Might like Using filter and profiles appropriately will ignite your data and let you see things in your reports you would not otherwise see. Below is a list of my personal favorites. There are thousands more if you look around. I remind you this data comes from my own reporting system, [...]
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