Understanding the Tracking Code is the First Step to Accurate Analysis If there is one area of Google Analytics that lacks understanding it’s installing the tracking code. As it turns out, this step to tracking and taking action from your data is arguably just as important as reporting itself. You can make the best action [...]
Let Web Stats Help You Decide
Using Website Help Statistics Usually when you get a hosting plan it includes server statistics online. You should be able to login to a website URL with the username & password to view keywords, popular hosts, most referred traffic sources, and most popular pages visited. This data is usually unfiltered allowing you to see all [...]
A Musical Interlude With Google Analytics & AdWords
Google AdWords Sings to Google Analytics A Killer ROI Recipe What are the steps you need to take to set up your AdWords account to sing beautiful music to Google Analytics? I love my music and the finest music I had ever heard is from Google Analytics in an AdWords concert. It’s a concert where [...]
Complete Website Redesign Steps
Is Text Linear? Website Redesign with Built In Everything Most website developers will agree the best time to perform optimization for your website is during design production. Even though the SEO plan should be decided before you build your site it will actually be implemented to the pages during the design process. Not all website [...]
Why Converting Visitors Should be Your Focus
What Is Conversion? Where do you live? In the country you live you use money to buy stuff. If you go to another country your money doesn’t work the same way. To understand what your currency is worth compared to other country’s currencies you will need to use a currency converter. This is otherwise known [...]
PET Means Persuasion Emotion and Trust
Is User Friendly Design Enough? This is one of the areas in web site development that generally takes time. You will also require analysis of data to refine usability. We would all like to think we know what the user wants when they come to our web site but that is not always the case. [...]
Tracking Multiple Traffic Sources
Track All Channels of Marketing We all know about marketing on the Internet but what many of us forget is the power of offline market mediums like TV, radio and direct mail. They are all potentially great ways to drive more traffic to your website. If you play your cards right and have a beautiful [...]
Screw SEO => Integrate Marketing Efforts
Guaranteed 4 step Integrated Marketing System I know you’ve heard the term SEO or search engine optimization before, perhaps a little too much. In the twelve years I’ve spent Internet marketing I have seen many people depend on search engines a too much for traffic. Sure, when you reach the top ten fold in Google [...]
GAAC & GAIQ Bites
GAAC vs. GAIQ In May 2009 I was up for a challenge so I took the Google Analytics Individual qualification test. It was a little challenging at times but all-in-all a good test. It would be a very difficult test to fake your way through. I did this as a fun project to compare GAAC [...]
Web Analytics Process Ideas
As far as a standard approach for each client and web property…forget about it. There are too many variables in the human element. One business owner is eager to listen to data and make changes while the next one is opposite. In both cases you will have to coach your client in an effort to [...]
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