Pre Google Analytics Website Analysis
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What’s Your Website About Anyway?
It’s a pretty simple question that sometimes has hesitant responses. It really shouldn’t be a difficult answer in the eyes of marketing professionals. First you want to identify the type of web site you have. There are only a few different types of sites that exist, they include lead generation, brand lift, and commerce. Once you narrow it down to the purpose of your web site integrating necessary tracking code becomes easier. Ideally the tracking code implementation is coordinated with analysis and reporting. The setup man must tell the analyst how the interface has been configured. Better still the analyst does the configuration.
Four Phase Setup
Four simple phases cover the installation applied for tracking offline marketing.
- Google Analytics installation and configuration
- Create vanity domains along with campaign landing pages
- Test and verify
- Graphic design of campaign properties and launch campaigns
When you can identify the objectives of marketing campaigns prior to launch everything runs a lot smoother.
