Website Usability Design & Research Index

With the number of people on the web looking for millions of answers everyday it would stand to reason there must be allot of data supporting their movements and trends. By examining your business model and keyword markets you can combine the collective data into your website structure for better usabilty. Just digging for keywords is not enough! What is your market asking for right now? Wouldn’t that be cool if you could find out pain points, happy topics, and genuine concerns people in your market have?

Zooming in on Markets

Using our intelligence and software a vertical market can be completely penetrated and exposed. This will allow us to see what kind of money is on the table. More importantly what missed opportunities exist? The results of a market analysis provide insights into your market. These insights guide us on how to arrange the information on your website intelligently. If your site is a Jumbled structure, people and search engines are going to be confused. The new rule for savvy website entrepreneurs is 90% research time and 10% build time. This poses a problem for most businesses due to the amount of time required to perform research.

What is a Vertical Market?

A vertical market is businesses all doing the same thing you are doing. It’s always more insightful to look at your entire vertical market from the top down. Similar to standing at the top of a mountain, visualizing your vertical market can be seen more clearly at the top. Identification of the most meaningful and profitable keywords in your vertical often leads to learning more then you already know about your market. You can see all the cost data that applies to each keyword.

Making important decisions with more market intelligence will result is a highly intuitive website design. What is the best way to set up your website to convert visors to action? That’s easy, find out what they want first! Next, create your website to speak directly to the need with an organized website structure that feels the same pain and happiness your visitors do. Your vertical market will guide you to the most profitable website architecture with keyword triggering mimicking human thought possessing.

Plan Keyword Trigger Order

Building your website is not much different than building your home. Your research is the foundation and your keywords are the framework. You want to have this all worked out before you plan strategies for traffic generation. What’s the best way to plan your website? With research and analysis of your market! Ultimately that research becomes the framework for your website.

The blueprint is used as a complete roadmap to guide the team and client. It is created using current market data filtered by software and an information architectural engineer. The most detailed and reveling spreadsheets, flowcharts and market analysis is provided during this part of site construction

Creating Content That Sells

Following the lines of the blueprint continues into content writing. The most engaging and interesting keywords for your business are found in your blueprint. They provide basis for content structure and topics. The blueprint also guides you with smart architecture. You will no longer need to deliberate over where exactly to place your content. We use document analysis and research software for to make sure existing or new content is optimized for delivering the message.

Researching your topics for current, expert information is accelerated using software designed to help gather a lot of information on any topic. This information serves as a learning pad and ideas for your own content. NO CONTENT IS COPIED, just studied when ideas are needed!

A finished content example is supplied for you to read. When you create your content there are small pointers that will make a big difference when people visit your site