Keyword Research and Site Organization

 

About Vertical Markets

This system works on the basic principle of a "top down" approach to a keyword market. If you think about it, where would you rather be - at the bottom or on the top looking down? I like to think of my website as a pyramid or mountain that cleverly organizes information from the top down. The most important ideas should be at the top of the mountain, while more specific (longtails) terms are used in the deeper areas.

You will always be more informed about the lay of the land (your market) when you look at the entire market. Learning how it all fits together will help you in many ways. Of course this is one piece of the puzzle, but a very important one.

In another page I talked about the importance of keyword identification but did not really touch on how to organize your keywords. Of course you can always just throw them together in a jumbled structure. This pattern is not desired by search algorithms or your website visitors. It will almost always result in a high bounce rate .

A Glimpse of Raw Market Data

What This Spreadsheet Means

1. Keyword
2. BP- Blueprint
3. Type- Keyword Type
4. Tail- Tail on head Word
5. SIP- Statistically improbable phrase
6. Est. Natural CPD- Estimated natural clicks Per day
7. Missing
8. Phrase Match CPC- Estimated natural cost per click
9. Phrase Match CPD- Estimated natural clicks Per day
10. Broad Match CPC- Estimated natural cost per click
11. Broad Match CPD- Estimated natural clicks Per day
12. No.Comp .Websites
13. TRI Index- Theme relevant Index
14. Market Share- of the parent theme

This is a mathematical, fact data based approach to creating your website. When you have made the best decisions for your business, you are ready to plan the architecture.

Bad Organization of Information

Good Organization of Information

In a recent study conducted by university students it was estimated that a search engine places 60% of it’s ranking algorithms in on page criteria. This is why a good information organizational strategy backed up with sound research data will always out perform sites that lack these ingredients.

So, how do you decide on the best way to organize your information? That's a question that is asked frequently in website development, one that is answered best by your business (revenue) model and the market data. When you think of the keyword mountain and add it to your architectural logic you've got a winner for your business, search spiders and the people that visit your website.