Creating and Researching Content

If you have not worked with blueprinting before you are probably wondering what’s next? First, let’s reflect on what we have. The purpose of a blueprint is to guide the client and production team to intelligent design that is representative of your synomic set. It’s what makes you unique. At this point there are only a couple phases left:

• Create Content and interlinking- Develop purposed content pages following blueprint architecture.
• Web creative- We can now begin creative's from a blueprint.
• Website design- coding, widgets, etc.

Create Content and Interlinking

Content is what feeds the search spider, entertains people, and delivers the context of your message. Context is king, content is part of context, but understand that content is no longer king---context is. This blueprint serves as a content writing guide, production and wireframe map for the client. The terms included represent the best arrangement of keywords based on your business model and market findings. Every keyword shown in the final blueprint carries the status of search engine proven (SEP). Our team of content writers and ghost writers can create theme focused content from theme keyword clusters. We also take client content and focus it using a measured system. Is your content killing your ability to rank? Content analysis of a few pages can be all it takes to solve a BIG PROBLEM with website ranking.

Example Of Content Writing

This sentence above uses a primary keyword "traffic statistics" and we can also use a theme keyword "quantitative research". You can see that one is blue and one is red. On the left notice that the title is 40% related to the primary keyword. The theme keywords for each article are checked. Shown at the bottom is your score:

1) Page Content- This will be what the visitor reads on your website.
2) HTML page title- Appears in published web page.
3) Primary keyword- keyword you are trying to rank for.
4) Theme keyword- Keywords that are related to the parent theme.
5) Keyword synonyms- recognized search engine synonyms.
6) Document Stats- Keyword count and density.
7) Document Stats- Detailed.
8) Other Analysis Options- Content properties, Advance Analysis, Library.
9) Document Quality Score- Scores the document based on current search engine algorithms.

This word analysis program is powerful for creating focused content and analyzing current documents that may be suffering from devaluation due to excessive keyword usage. There are many features I am not showing you such as page similarity checker, duplicate content checker, to mention a few.

Finding Ideas for Content

When is the last time you picked up an encyclopedia and read it? Exactly, the internet has rendered encyclopedias obsolete. In fact, the internet is one giant encyclopedia authored by all the people on planet earth. To gather information from this resource you can search sites and educate yourself. What if you built a machine to go out and look for topics you were interested in? Would that help you create your content more effectively?

This program finds snippets from all kinds of sources including Google, Google Scholar, Yahoo!, MSN, Alta Vista, Wiki Pedia, Government sites, article sites, and news archives. It digs in the deepest trenches to bring back targeted information on any topic, complete with reference links if you want to read more about any snippet. This accelerates and enhances the learning or research phase of content writing. You may be thinking, why; I know how to write? This is not about any form of copying or auto-content generation, it’s about gaining knowledge about any subject whether you are knowledgeable or not. Expert writers have gained their knowledge from doing the same thing in different ways. It cannot be argued that an expert is an expert because they studied and learned about something they were passionate about.

Finished Content Page Example

After researching each parent theme topic we will begin to write content starting from the deepest articles first. Crafting linking to each relevant page from other pages using strong synonymous anchor texts is worth the extra time for keyword ranking. Page structure follows Google’s SEO best practices and strict linking rules are employed in categories.

Sample Article HTML Format

Each content page is composed, linked, published in HTML and txt format. HTML output includes ALL SEO on page work accept images alt tags for images. Once all content pages are drafted and approved they can be united into the creative, coded, and deployed.

Web Design For Better Conversion

• Content Tip 1 - Provide payments choices and easy access to ordering online.
• Content Tip 2 - Make Return Policy sweet, e.g. "Our services are performed by industry trained professionals. If there is any problem or dispute with the service we provide we encourage you to bring it to our 100% satisfaction guaranteed client care team"
• Content Tip 3 - Be reachable, make your client support obvious and easy to reach. Make a client care Icon.
• Content Tip 4 - See what your competition is doing. Learn from Your Competitors.
• Content Tip 5 - Present value to your website by offering great deals and promote them. Provide Incentive for Visitors to Turn Into Customers
• Content Tip 6 - Allow visitors opportunity to easily feedback, Add vote and Feedback