What is usually most noticeable about a varnished piece is the general crispness of its illustrations, typography and the depth and saturation of its colors. Furthermore, certain images tend to stand out, by comparison, while others recede. This latter effect is produced by variable reflectivity, which can be used for separating images, attracting attention, and providing surprising effects in design.

The appearance of smoothness on paper is the result of using GLOSS VARNISH in the area it overprints and is also used to create an enhanced look to printed full color photographs. A very small amount of light diffusion is visible to the human eye, therefore we perceive this image as appearing sharper than the unvarnished areas.

The appearance of slight roughness and semi translucent with a Velvety feeling texture is the result of using DULL VARNISH. Have you ever been reading colorful glossy brochure and at one point of light reflection been unable to see what you were looking at? Dull varnish scatters and diffuses the light reflection therefore eliminating glare. Thus dull-varnished images have a softer look than those either printed on plain paper or overprinted with gloss varnish.

Use different types of varnishes to create a certain uniqueness to each and every printed item you produce. attention getting, calming and diffusing. You can truly achieve new heights in design. Play one off against the other, use different paper surfaces, send it through twice for added effect.

Try using varnish on your next promotional brochure, and gauge the difference with this enhancement!

Oh Come on…Does color really affect my mood? Try this color test to see

Psychologists have long since theorized that people’s preferences for color and color mixes have deep physiological affects on you mood or feeling.

In fact, research does suggest that color can affect your being and that your choice of color or combinations of color is significant to your mood.

An example of this is that healthy people will prefer colors and color mixtures that reflect Their health both physically and mentally.

Does Seeing a Color Create a Certain Mood?

Your color preferences are not necessarily fixed and that they will vary even within a given day depending on your mood.

Click here to test your mood.

RED has been known to escalate the body’s metabolism with vibrance and passion and is the most exciting color. Pink is actually a lighter shade of red and is “romantic” while a darker shade of red gives the impression of royalty.

YELLOW is a cheerful color when used in moderation. Lighter shades of yellow lend a light and breezy feeling, but dark yellows can overpower an image.

WHITE confers innocence on one side and sterility on the other. The use of white is important in printing as it can make the difference between easy to read and cluttered.

BLACK can be utilized to create a very elegant and understated effect on printed items.

BLUE is the most calming color. Light blue soothes while dark blue adds a look of dignity.

GREEN evokes a peaceful feeling, Just think of a fresh green meadow. Brighter shades of green are stimulating and uplifting while dark green is calm and quiet.