Archives for August, 2009

How Paper and Ink Work Together

ADDITIVE AND SUBTRACTIVE COLOR There are other aspects of light and color, and to understand them we must return to Sir Isaac’s spectrum. Not all of the colors of the spectrum have “equal status”. There is a basic difference between the color behavior of light and the color behavior of the “red” apple. It is [...]

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Paper Texture is like The Artist’s Canvas

Textures and Ink Influences THE INFLUENCE OF TEXTURE ON PERCEPTION OF COLOR The appearance of a given hue varies as the surface texture of the colored object or material varies. An ink printed on a smooth, glossy surface appears purer and more brilliant in hue than the same ink on a rough surface where it [...]

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Three Color Platforms That Matter Most to your Business

PANTONE COLOR I CMYK COLOR I RGB COLOR Keep Your Company Colors Co-Ordinated How The Pantone Matching System Works To ensure you get the exact color-scheme you require, colour systems like the Pantone Matching System were developed. The most common spot colour standards in color printing is the Pantone Matching System or, PMS as it [...]

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How to Build Client Relationships

A Measured Marketing System So you’ve been trying to find the right marketing mix for your business. You have learned there is no shortage of information but are overwhelmed with all the selections at the click of your mouse. The article below takes a broad look at marketing your business. Who are all those people [...]

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Steps to Creating the Best Stationery Set

The Craft of Business Stationery Design Your browser does not support iframes. Logo Design First A professional logo usually takes at least 3-5  hours to create. Logo designs are often originally used in stationery, then go on to assume larger marketing and branding roles. That’s right; they can play together with branding campaigns to advertise [...]

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Paper Itself Can Cause Printing Blemishes

Wood Vessel Segments From the Paper Surface Every year,  small businesses around the country open without thinking much about imagery that becomes your makeup. It is how other people will form opinions by what they see. In your first year or two of a new business, developing your image is incredibly vital to the perception [...]

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Piles of Doughy Material Cause Flaws in Print Quality

The Printing Process, When it “Piles” up Chemicals and paper pulp build up on the blanket cylinder to cause piling: 1. Ink and paper material building on the blankets surface. 2. A portion of the ink roller train of a magenta printing unit. 3. A sample of fountain solution being removed from the circulation tank [...]

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Balancing Ink and Water on Press Is a Fine Circus Act

Interference from Moisture Can Wash Out Your Image Quality If you’ve been thinking about trying figure out why your printing doesn’t look as vibrant as you imagined, but don’t know much about it, relax for a moment . It’s easy to learn about what can go wrong, especially if you want to get to the [...]

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How To Design Stationery With Intelligence

Steps to Designing Business Stationery Your browser does not support iframes. A great item for any business to own would have to be custom matching stationery. On the market today, I personally use a very uniform set of business promotional pieces that are instrumental in branding the company. Creating your own identity is like having [...]

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Why Does Your Commercial Printing Have Undesirable Dots in Images?

If you’ve ever tried to use a local printing company then this article should be insightful. No wondering, no BS, no hassles—just the facts in how commercial printing works. To help you get the most our of your purchase, check out this report below, especially if your printing looks flawed in some way.

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Guided Template Design

It’s easy to create a nice looking business card and say “hey this looks great, what’s involved to get a complete stationery set?” The answer may surprise you! Because our graphics are prepared in a vector based format they can be easily replicated in other formats. Presentations, flyers, stationery, signage and many other formats are just a few ideas for converting our business card designs. Get more bang for your buck!

Color can Heal The Sick

Dating back as far as Atlantis times, color has been seen as a natural healing agent for humans. It can set the tone in any setting. Whether you are experiencing a natural setting or a freshly painted room color influences the way you feel.

Commercial Printing & Litho is Alive

Despite the rumors you hear the world of offset printing is alive. It's not like it used to be though. In fact, those that are still paying with chemicals, plates and negatives are probably on their last legs, if not already extinct. Printers have always been regarded as a reputable sector to work with. A printing company with the right leaders at the helm can really diversify today.