Graphic Designer Concept

The key to success today is being able to embrace change. Rust never sleeps and the world keeps turning. In 2002 theret were roughly 2 million web pages on the Internet. At the end of January, 2005 there were roughly 12 billion web pages that were indexed by search engines. It doesn’t take a rocket scientist to understand that the growth of their business will depend largely on developing a strong online presence. To do this one must not oppose change and in fact embrace it.

It is important that we all know who really controls the Internet. It is not Google, Yahoo!, Facebook, or Twitter; it is us. People control the Internet, without people there would be no Internet. The bigger mystery becomes how you effectively market your business on the Internet. In 2010 and beyond business people need to tap into all channels of marketing available to them in order to ensure growth. By hanging out with Robert you will learn exactly that, how to market your business leveraging online and offline marketing channels.

Lemonade, Get Your Lemonade Here

When Robert was a little boy he learned one of the most valuable lessons in life. It all started one day when Robert wanted to make a little bit of money to buy a hot wheel set. Robert decided to open a lemonade stand and sell glasses of lemonade. Little did Robert know, there was a thing called competition? Quickly one of Robert’s best friends became an archrival. Robert learned that it is a dog eat dog world and if you want to succeed you have to be prepared to make changes as markets change. Thanks to Roberts’s mother and good friend Craig this lesson has been most meaningful in life.

Experience, Results, and Competence

Many full production marketing companies today look for ways to increase market share. Unfortunately, with Internet marketing, companies rarely look beyond the Internet as a source of traffic and revenue. Although this is not wrong, there are so many other marketing channels they can be integrated into the big picture. What about radio, TV, direct mail, or billboard advertising? Not only can you leverage these marketing channels they can also be measured accurately with Google Analytics using a vanity domain. Can you imagine how painless that is to log into one analytics interface and see all channels of marketing nicely organized? At a glance you can quickly determine which marketing channels are delivering the goods and which ones are not.

But just diving in to grab your market share is not the answer. A wise man once told me “slow down your goal faster”. I’m sure you’ve heard the term before plan your work and work your plan. In order to effectively enter a marketplace and become a market leader a strong plan of attack is a requirement. Time and time again Robert sees good plans payoff. What is your strategic approach, how will you drive traffic to your website and how will you measure the success of your marketing campaigns? These are just a few important questions that you should  ask yourself before engaging in any marketing campaign, online or offline.

Robert has always been very competitive and enjoys racing around go-cart tracks with the goal of winning every race. Robert believes second place is the first loser. With a good upbringing, strong family values and great friends Robert has been able to leverage his position in multichannel marketing.

In his spare time Robert enjoys working with dogs. He love’s dog training and spending time with family and friends. If you work hard you’ve gotta play hard, that’s the way Robert sees it. Life is too short and you must enjoy every moment.