Exploring the Meaning of Color
Your examination of color is not the same as other human eyes that see the same color. It is illusory, objective, subjective and opened to interpretation. That is why it has a complex relationship to media. It has a visual quality that is manifested in our minds. Human vision is the only sense that can truly perceive color. Even people that suffer from color-blindness learn to form images of color by shades and can still identify colors. There are also some associations with colors and smell. In history when we began to hunt for food we became familiar with colors such as green, blue and black. These colors are symbolic of rotten food and are rarely seen in nature. Food (meat) that is rotten usually has a distinct odor. This is an example of 2 human senses associating with certain colors.
The Meaning of Color in Graphic Design
In direct mail color is in demand. The graphics industry is always opening new doors in print and digital media. This is because the graphics industry can produce a mathematical formula to imitate color. Color accuracy has never been so controlled and understood in graphic design. We have great software manufactures like Adobe to thank for that. Just open a client’s color palette with their projects and your color scheme will remain consistent. Even the color space in all digital images comes down to a mathematics in bitmap images. If you follow color trends in media design you can gain insights into good complementary colors to use in direct mail campaigns to increase return on investment.
How do We See Color?
When we see a color our minds create objects of the perceived vision. In color theory each perceived image has a property that is opened to individual interpretation. A color blind person does not have the same ability to distinguish between certain colors. Daltonism (color blindness), is a presents recognition difficulties with particular colors like red and green. When certain color sensitive cells in the retina do not function properly the result is color vision impairment. This impairment can be degenerative or genetic. Either way colors do not register in the brain in full colors hues.
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