Business Card Tip Think Reverse

Although it seems easy to set up or configure a company business card, there are many options you must explore first. In fact, what you are going to read about here is not discussed often. Before you settle on your business card design, consider this…

Have you ever wished that more people kept your business card? What I am about to tell you will open you eyes to ther eye catching ideas for your business card design. Did you consider the fact you can increase the advertising real estate on your business card by looking at the back and front? Why add life to your business cards?

As a design firm we help you discover the options with a natural selection of business card back and front design ideas. We believe the best customer is an educated one. From the perspective of a retired business card printer, I have been a part of many brilliant creations in print. I began my journey in the late 1970s, as a press operator —believe it or not. In those days we would sometimes use a rubber stamp to print on the back of business cards. Then I went on to develop a printing and design company in the 90’s. In 1999 we made our first website. It happens to be the one you are on right now.

Filed under roledex or G for Garbage

Filed under roledex or G for Garbage

The Death of A Business Card

At networking meetings we exchange business cards back and forth. Being creative with business cards adds to the cards ability to live and die. Death of a business card is when your recipient tosses it out or has no value for possessing it. So, we must sell the card and provide a positive memory hook to the receiver. If you want to make them an effective marketing tool think out of the box and flip the card over—there’s a lot you can do on the back of your card to add value.

Things to Put on the Back of Business Cards

  • Create sticky back business cards
  • A Magnet on the back side of business cards
  • Metric Conversion charts on the back of business cards
  • Calendar on the reverse side of business cards
  • Business cards with appointments on back
  • Business cards with a Mission Statement
  • Business cards with metric measurements on the backside
  • Vista Print’s free business cards no logo on back
  • Take important numbers down
  • Write notes to missed meeting prospects
  • Cute Cartoons
  • At the pub when you meet someone special
  • Printed as discount coupons
  • Encourage other to write on the back
  • Translate to other languages you serve (Bilingual)
  • Religious buildings
  • Emergency Numbers
  • Area codes within XXX radius
  • Your Offerings, before and after
  • A Meaningful Bible Verse
  • A Printed body mass index calculator
  • Store Locations and branches
  • Companies product logos you sell
  • Calorie Counter
  • Caricature cartoon of you
  • charities you support

Cartoon on Business Card Backs

I often use the back side of business cards to make notes. Don’t forget you can have printing placed on the back side of business cards especially when it serves a helpful purpose. In fact some people design the back of their business card as a separate element. Remember some of the people you hand cards out to have the habit of writing on the back of business cards. Take a look at gapingVoid.com (authorities in cartoons drawn on the back of business cards). Now that’s some pretty cool doodling! The idea of hand drawing on the back of a business card was invented (online) by the blogmaster for this site. Hugh Macleod draws cartoons of purple cows, wireframe funny ideas, stickman, or pretty well any hand drawn concept you can think of. He receives well over 1 million visitors each month from loyal followers who just love his art (myself included)

Have you ever thought about selling ads on the back of your business cards? Believe it or not there are people doing exactly that. Putting pictures on the back of business cards for other organizations can be a good way to promote a related business. I personally think it’s a crazy, unless it is a co-branding arrangement—but if it works for you, more power to you. The point I am trying to make is explore your options! Get some creativity tips to learn how to inspire people to hang onto your business card; it’s a matter of life and death.

Related Posts