Archives for Learn Color

Varnished Printing Effects

The Effect of Varnish on Your Full color Printing

How we see Varnish

What is usually most noticeable about a varnished piece is the general crispness of its illustrations, typography and the depth and saturation of its colors. Furthermore, certain images tend to stand out, by comparison, while others recede. This latter effect is produced by variable reflectivity, which can be used for separating images, attracting attention, and providing surprising effects in design.

The appearance of smoothness on paper is the result of using GLOSS VARNISH in the area it overprints and is also used to create an enhanced look to printed full color photographs. A very small amount of light diffusion is visible to the human eye, therefore we perceive this image as appearing sharper than the unvarnished areas.

The appearance of slight roughness and semi translucent with a Velvety feeling texture is the result of using DULL VARNISH. Have you ever been reading colorful glossy brochure and at one point of light reflection been unable to see what you were looking at? Dull varnish scatters and diffuses the light reflection therefore eliminating glare. Thus dull-varnished images have a softer look than those either printed on plain paper or overprinted with gloss varnish.

Use different types of varnishes to create a certain uniqueness to each and every printed item you produce. attention getting, calming and diffusing. You can truly achieve new heights in design. Play one off against the other, use different paper surfaces, send it through twice for added effect.

Try using varnish on your next promotional brochure, and gauge the difference with this enhancement!

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The Many Moods of Color

Are You in a Funny Mood?

How Colors Effect the Way you Feel

Oh Come on…Does color really affect my mood? Try this color test to see

Psychologists have long since theorized that people’s preferences for color and color mixes have deep physiological affects on you mood or feeling.

In fact, research does suggest that color can affect your being and that your choice of color or combinations of color is significant to your mood.

An example of this is that healthy people will prefer colors and color mixtures that reflect Their health both physically and mentally.

Does Seeing a Color Create a Certain Mood?

Your color preferences are not necessarily fixed and that they will vary even within a given day depending on your mood.

Different mood guy.RED has been known to escalate the body’s metabolism with vibrance and passion and is the most exciting color. Pink is actually a lighter shade of red and is “romantic” while a darker shade of red gives the impression of royalty.

YELLOW is a cheerful color when used in moderation. Lighter shades of yellow lend a light and breezy feeling, but dark yellows can overpower an image.

WHITE confers innocence on one side and sterility on the other. The use of white is important in printing as it can make the difference between easy to read and cluttered.

BLACK can be utilized to create a very elegant and understated effect on printed items.

BLUE is the most calming color. Light blue soothes while dark blue adds a look of dignity.

GREEN evokes a peaceful feeling, Just think of a fresh green meadow. Brighter shades of green are stimulating and uplifting while dark green is calm and quiet.

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Color and Mood Psychology

The Ultimate Color Mood Interpreter

Different mood guy.

Color and mood psychology relationships often set the stage for setting moods in graphic objects, scenery, pictures, rooms, graphic designs, children’s playrooms and day to day activities. When the traffic light turn amber what do you do? It is an ongoing field of the study in learning how using certain colors can influence the outcome. From advertising to interior decorating colors are on the top of the list. Why is that? If color can impact a human reaction then the sky is the limit. Advertiser’s have known of this marketing design element for centuries. Sir Isaac Newton learned that when he passed pure white light through a prism all visible colors in the spectrum were visible to the human eye.

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Guided Template Design

It’s easy to create a nice looking business card and say “hey this looks great, what’s involved to get a complete stationery set?” The answer may surprise you! Because our graphics are prepared in a vector based format they can be easily replicated in other formats. Presentations, flyers, stationery, signage and many other formats are just a few ideas for converting our business card designs. Get more bang for your buck!

Color can Heal The Sick

Dating back as far as Atlantis times, color has been seen as a natural healing agent for humans. It can set the tone in any setting. Whether you are experiencing a natural setting or a freshly painted room color influences the way you feel.

Commercial Printing & Litho is Alive

Despite the rumors you hear the world of offset printing is alive. It's not like it used to be though. In fact, those that are still paying with chemicals, plates and negatives are probably on their last legs, if not already extinct. Printers have always been regarded as a reputable sector to work with. A printing company with the right leaders at the helm can really diversify today.