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	<title>Business Marketing Design Packages &#187; Marketing Channels</title>
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	<description>Make A Complete Business Image from a Business Card</description>
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		<title>Business Card Design Transformed to Marketing Package</title>
		<link>http://galearning.com/weprintcolor/business-card-design-tips/business-card-print-design.php</link>
		<comments>http://galearning.com/weprintcolor/business-card-design-tips/business-card-print-design.php#comments</comments>
		<pubDate>Sun, 28 Mar 2010 00:09:42 +0000</pubDate>
		<dc:creator>samples</dc:creator>
				<category><![CDATA[Business Card Design Tips]]></category>
		<category><![CDATA[Marketing Channels]]></category>
		<category><![CDATA[back printing business card]]></category>
		<category><![CDATA[business card tips]]></category>
		<category><![CDATA[designing stationery]]></category>
		<category><![CDATA[ideas business card back]]></category>
		<category><![CDATA[make business cards]]></category>
		<category><![CDATA[stationery]]></category>

		<guid isPermaLink="false">http://galearning.com/weprintcolor/?p=724</guid>
		<description><![CDATA[In the past we printed full color printed business cards for you, haven’t we? Since then, we have made some major changes in the way we do business. The bottom line is we can print your business cards for $69/ 1000. This includes printing on both sides (if needed) along with a shiny protective coating [...]]]></description>
			<content:encoded><![CDATA[<p>In the past we printed full color printed business cards for you, haven’t we? Since then, we have made some major changes in the way we do business. The bottom line is we can print your <strong>business cards for $69/ 1000</strong>. This includes printing on both sides (if needed) along with a shiny protective coating and vibrant colors. Check out some of our client business card layouts.</p>
<p><IFRAME SRC="http://galearning.com/video-products/business-card/fs_aux.html" WIDTH=480 HEIGHT=450 TITLE="Customer Business Card Designs"><br />
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<H2>Great Business Card Designs</H2><br />
<H3>Client Examples</H3></p>
<p>We call this “The wall of Fame”</p>
<p><span id="more-724"></span></p>
<p><strong> For $69/ 1000, here’s what you get! </strong></p>
<p><a href="http://galearning.com/weprintcolor/business-card-design-tips/ideas-back-print.php"><img src="http://galearning.com/weprintcolor/images/business-card-special_clip_image001.gif" alt="round-cornered-gang" width="470" height="337" /></a></p>
<p>If you want reprints of your cards I highly recommended checking out our new print and litho quality. It utilizes technology that is not being used by most printing companies. Our shiny, protective coating (it&#8217;s free too) will reach out and grab attention like Barack Obama on roller skates. We also recommend you take advantage of the <strong><a href="http://galearning.com/weprintcolor/business-card-design-tips/ideas-back-print.php">FREE back printing</a></strong> we are offering now. Printing on the back of your business card <strong>doubles your potential reach</strong>.</p>
<p><strong> What is Special about Our Full Color Printing? </strong></p>
<p><a href="http://galearning.com/video-products/direct-offer.php"><img src="http://galearning.com/weprintcolor/images/business-card-special_clip_image002.gif" alt="icon-package4" width="207" height="114" /></a></p>
<p>After a couple years of intense internet marketing education we have invested in some of the finest printing products in the world.</p>
<ul>
<li>We employ a special screening method on our printing plates known as FM (frequency modulated) line screen. Huh? It means that your printed business card will look like an original photograph.<strong>More here</strong><a href="http://galearning.com/weprintcolor/paper-and-ink/aq-fm-line-screen.php">http://galearning.com/weprintcolor/paper-and-ink/aq-fm-line-screen.php</a></li>
<li>Included on every order we print is our special aqueous coating. This protective coating prolongs the life of your printed image, is 100% environmentally friendly, and enhances the printed image even more. Tips for creating the best business cards <a href="http://galearning.com/weprintcolor/business-card-design-tips/build-business-card.php">http://galearning.com/weprintcolor/business-card-design-tips/build-business-card.php</a></li>
<li>We can easily make changes to your card or create a new one and provide a draft copy before printing.</li>
<li>We ship directly to you anywhere in North America.</li>
</ul>
<p><strong> Grouping Orders Saves $$ </strong></p>
<p><a href="http://galearning.com/video-products/direct-offer.php"><img src="http://galearning.com/weprintcolor/images/business-card-special_clip_image003.gif" alt="3upcards" width="383" height="201" /></a></p>
<p>If you think the price of $69.00 for 1000 business cards, printed on both sides with a shiny aqueous coding is a good deal; <strong> group your orders and get a better deal</strong> . If more people in your organization also require business cards you can save significant money without sacrificing any quality by grouping your orders and receiving group pricing. What about grouping postcards with your business card? Again, you get group discounts.</p>
<p><strong> Matching Business Set</strong><br />
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<H2>Marketing Packages</H2><br />
<H3>Market Your Business</H3><br />
&#8230;<br />
</IFRAME></p>
<p>Do you need a complete <a href="http://galearning.com/video-products/direct-offer.php">business marketing package</a> design for your company? Take your business card design to a whole new level! We have all the editable files required to completely furnish your company with stationary, presentation folders, postcards, brochures, and even a search engine friendly web site.</p>
<p>Once the project is completed I recommend you use one of our powerful <a href="http://galearning.com/video-products/direct-offer.php">multichannel marketing packages</a>. You can get your own web site for as little as $399.00. You can also get a website along with 1000 full color postcards to drive traffic to your website for $499.</p>
<p>Well that’s about all I have to say for now, my friend. If you have worked with us before so there’s no reason for you to not have confidence in our workmanship. Perhaps you have not had the pleasure of working with us? We are very focused on your satisfaction so you will tell your friends about us.</p>
<p>If you need help with new ideas for your business card visit our humongous <a href="http://galearning.com/weprintcolor/business-card-templates/template-style.php">business card template gallery</a>. When you are ready to capture your business image with a stunning business card <em>who yu gonna call? </em></p>
<p><em>We’ll work with you to create a stunning business set.</em></p>
<p><em><strong>905 452 -3504 or email us.</strong></em></p>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Brochure Printing Shopping Tips</title>
		<link>http://galearning.com/weprintcolor/announcements/getting-brochures-printed.php</link>
		<comments>http://galearning.com/weprintcolor/announcements/getting-brochures-printed.php#comments</comments>
		<pubDate>Wed, 16 Sep 2009 22:00:39 +0000</pubDate>
		<dc:creator>Tech-print</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Marketing Channels]]></category>
		<category><![CDATA[brochure printing]]></category>
		<category><![CDATA[color printing]]></category>
		<category><![CDATA[commercial printing]]></category>
		<category><![CDATA[lithography]]></category>
		<category><![CDATA[Paper and Ink]]></category>
		<category><![CDATA[paper thickness]]></category>

		<guid isPermaLink="false">http://www.galearning.com/?p=642</guid>
		<description><![CDATA[Brochure Printing and Design Shopping Tips Brochure printing is a practical process for any business. There are a large number of printing companies that compete for printing jobs, often getting a second or third opinion can often save, money, increase commercial printing quality and net you added extras that you would not otherwise have been [...]]]></description>
			<content:encoded><![CDATA[<h2>Brochure Printing and Design Shopping Tips</h2>
<p><img src="http://www.galearning.com/weprintcolor/images/print-images/annual_report_cover_jpg.jpg" alt="Brochure Printing and Design Tips " width="441" height="571" /></p>
<p>Brochure printing is a practical process for any business. There are a large number of printing companies that compete for printing jobs, often getting a second or third opinion can often save, money, increase <a href="http://www.galearning.com/weprintcolor/tag/printing-complaints">commercial printing quality </a> and net you <a href="http://www.galearning.com/weprintcolor/paper-and-ink/aq-fm-line-screen.php">added extras</a> that you would not otherwise have been entitled to.</p>
<p><span id="more-642"></span></p>
<p>Professional companies that provide brochure printing can be easily identified by one simple method…the people behind the scenes. If you are going to entrust a strange company with an important task such as the design and print of your company brochure then it would stand to reason that want to know more about the people you are dealing with.</p>
<p>Do yourself a favor and look for a contact phone number on their website. If it is hard to find or isn’t event available one might assume the same will happen with the printing order placed. When you find a phone number pick up the phone and dial it. At this point you may get a response from an automated attendant. To me I am not convinced yet! I WANT TO TALK TO A REAL PERSON. After all, you are going to be <strong>spending hard earned money</strong> here. The simple rule I have made is if I cannot speak to someone I will move on until I can find a real voice that can answer my concerns. If/ when you find a human that is willing to discuss your needs with you here are a few key questions to ask:</p>
<ul>
<li>Is printing done <a href="http://www.galearning.com/weprintcolor/tag/lithography">Litho</a> or <a href="http://thedigitalnirvana.com/2008/11/digital-printing-for-dummies-an-idiots-guide" target="_blank">digital</a></li>
<li>Does the price include artwork, if not can they accept a file from you? If the answer is yes than you need to find out the exact specifications that have for best setting up your file- ask them.</li>
<li>What are the payment terms?</li>
<li>What is the Guarantee; what If I don’t like what is printed?</li>
</ul>
<p>These are just a few of the key questions you can ask to determine whether you want to do business with them. The answers and the way they reply can offer you some tell tale signs about your possible future. I suggest you really take the necessary time needed to make the right choice because once you make that choice and willingly give a deposit there is no turning back.</p>
<p>Most professional companies that provide brochure printing will usually exceed your brochure printing expectations. At the same time there are bad apples in every bunch. The purpose of your screening test is to quickly filter out the bad apples to avoid getting burned. Also consider  what finishing capabilities are available to you such as <a href="http://www.galearning.com/weprintcolor/litho-knowledge-base/terms-in-printing.php">bindery</a> and mailing services. It is often the case that a brochure requires<a href="http://www.galearning.com/weprintcolor/litho-knowledge-base/terms-in-printing.php"> folding, tabbing, gluing</a> and many other custom finishing possibilities that designers may build into the project. When you are ready to place an order you need to know the following basic information:</p>
<h3>Details Of Your Brochure</h3>
<p><strong>STOCK:</strong> What type of <a href="http://www.galearning.com/weprintcolor/tag/printing-complaints">paper</a>? Thickness, color and finish</p>
<p><strong>INK:</strong> What are the ink colors that are printing? Does the ink bleed? 4 / 0, 4/1, 4/4 or any special colors and protective coatings</p>
<p><strong>SIZE:</strong> What is the final trimmed size? Most commonly 8 ½ X 11” is used for brochures</p>
<p><strong>FINISHING: </strong>Will the brochure be flat or folded? Are there any custom operations such as perforating for tear offs? Make sure that you know what operations will be required to finish your order so you can clearly communicate this during the estimation stage</p>
<p><strong>PREPRESS:</strong> Will you supply a digital file? Is the concept going to be completely developed by you? If so what it the best way to send the file for accurate reproduction? If not what is the fee to create the brochure?</p>
<p><strong>QTY:</strong> How many will you print? With 4 color brochures the more you order the cheaper (Per unit) they will be. A good starting point for a real litho press is 5,000 8 ½ X 11”</p>
<p>By having your brochure is laid out in the right manner it will serve its readers well and likely provide a good response. Brochure printing can be very inexpensive when you stay within the realm of standards. It when you want customized brochures that it can get costly . You want to try and stay within the means of standard four-color printing as pretty well every brochure printing company is equipped well for this.</p>
<h2>1 Way a Commercial Printer Will Print Your Order</h2>
<p>This depends on the equipment the printer has. The scenarios below assume the printer has access to all machines.</p>
<h3>11 X 17 &#8221; Final Trim Size folds in 1/2</h3>
<p><img src="http://www.galearning.com/weprintcolor/images/print-images/booklets-8pg-85-11-sig.jpg" alt="" width="450" height="341" /></p>
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		<title>Company Annual Report Design Process</title>
		<link>http://galearning.com/weprintcolor/marketing-channels/annual-report-cover-design.php</link>
		<comments>http://galearning.com/weprintcolor/marketing-channels/annual-report-cover-design.php#comments</comments>
		<pubDate>Tue, 15 Sep 2009 02:32:14 +0000</pubDate>
		<dc:creator>samples</dc:creator>
				<category><![CDATA[Marketing Channels]]></category>
		<category><![CDATA[annual report cover design]]></category>
		<category><![CDATA[color printing]]></category>
		<category><![CDATA[commercial printing]]></category>
		<category><![CDATA[graphic design job description]]></category>
		<category><![CDATA[lithography]]></category>
		<category><![CDATA[Paper and Ink]]></category>

		<guid isPermaLink="false">http://www.galearning.com/?p=598</guid>
		<description><![CDATA[Ideas For Designing Your Company Annual Report The company annual report design process is subject to a number of strategic, conceptual, annual, temporal, and regulatory constraints. The success and acceptability often lies in the designer&#8217;s ability to feed all channels of information into a suitable aesthetically pleasing graphic masterpiece. Having the fortitude to connect all [...]]]></description>
			<content:encoded><![CDATA[<h2>Ideas For Designing Your Company Annual Report</h2>
<p>The company <strong>annual report design process</strong> is subject to a number of strategic, conceptual, annual, temporal, and regulatory constraints. The success and acceptability often lies in the designer&#8217;s ability to feed all channels of information into a suitable aesthetically pleasing graphic masterpiece. Having the fortitude to connect all phases of the project in the appropriate areas of design is what separates the ordinary from the extraordinaire.</p>
<div id="attachment_109" class="wp-caption alignnone" style="width: 262px"><img class="size-full wp-image-109" title="Artistic Design" src="http://www.galearning.com/weprintcolor/wp-content/uploads/2008/04/bg_1.jpg" alt="Artistic Design" width="252" height="143" /><p class="wp-caption-text">Artistic Design</p></div>
<p>A professional graphic designer will also carry the knowledge of what is attainable in <a href="http://www.galearning.com/weprintcolor/tag/lithography">print and litho</a>. This is a critical part of annual report design&#8230;not going outside of the realm of what can be illustrated from design to production. Designers should be allowed to think and process there own thoughts first, then a wiser person who knows a-thousand-and-one things not to do may be called upon if needed. Usually that is the team leader that is called upon. In the production planning stage, <strong>the printer assumes a significant role</strong>.</p>
<p><span id="more-598"></span></p>
<p><a href="http://www.galearning.com/weprintcolor/tag/commercial-printing">Commercial printing</a> can make or break the entire annual report design effort, most designers say &#8220;quality and knowledge&#8221; is what they look for first in a printer. To do this, any printer we work with has to have a broad knowledge base about printing techniques, <a href="http://www.galearning.com/weprintcolor/paper-and-ink/paper-color-inks-relate.php">inks and papers</a>, and alternative ways to get us where the project needs to go. To seek and find a printer that will be able to handle the occasional artistic temperament and to caution when all is not well with a job can make the difference with this complete process.</p>
<p>A two-sided, accordion fold report suggests the two sides of the seriousness of managing <img src="http://www.galearning.com/weprintcolor/images/print-images/booklets-accordian.jpg" border="1" alt="Accordion fold" width="200" height="272" align="right" />a successful business, and the funky ambience of the business itself. Sheet overlaps, shown here in green, were glued as whole pages to let the accordion open, be easily perused and read, without interruption.</p>
<p>I can recall once meeting with a professional, top dollar, Toronto based graphic designer. The purpose of the meeting was to discuss production of the annual report for a multi billion dollar corporation. The prototype had been created by the team of designers and it was absolutely beautiful. It was for a major Canadian based clothier. The concept was a cover  of a business man standing wearing a classy business suit sold by the clothier. The image was printed in full <a href="http://www.galearning.com/weprintcolor/paper-and-ink/cmyk-rgb-pantone.php#113">CMYK colors</a>, 2 metallic spot colors, foil stamped, <a href="http://www.galearning.com/weprintcolor/paper-and-ink/aq-fm-line-screen.php">UV coated</a>, embossed and <a href="http://www.galearning.com/weprintcolor/business-card-design-tips/stationery-development.php">die cut</a>.</p>
<p>To open the report you would open it from the center of the lapel the man was wearing by unlocking interlocking tabs of paper. Once the report was opened the internal pages were a combination of translucent and semi gloss coated litho paper stocks. The internal pages would open like an accordion in 3 sections. The 3 sections would be affixed to the inside panels once reader opens lapel cover.</p>
<p>In my years of being in the business this was the most detailed project I had ever seen. All other printing companies that had looked at this project provided every reason under the sun why this could not be produced. I sensed this was the case once we started talking. My approach was anything could be done, the question was how will we do it?</p>
<p>With that attitude alone I was awarded a $95,000 printing order that was actually produced by 11 different companies. This is what separates a mediocre thinker from a creative thinker. The mediocre thinker tells you why it cannot be done while the creative thinker <strong>finds a way to make it happen</strong>. When it comes to project management, the designer can be the orchestrater. The symphony of music can play truly creative sounds while the conductor offers just that magic touch to make it perfect.</p>
<h3>Making The Cover</h3>
<p><img src="http://www.galearning.com/weprintcolor/images/print-images/side-wiring.gif" alt="" width="108" height="81" align="left" />This task is not a painstaking one; make it top of your list of importance with your company annual report. Don&#8217;t worry if you run into a little trouble with <a href="http://www.ehow.com/how_2023863_design-book-cover.html" target="_blank">how to design a book cover </a>that is why you have a <a href="http://www.galearning.com/weprintcolor/business-card-design-tips/graphic-design.php">graphic designer.</a> If you are just drawing blanks ask your designer to impress you with fresh ideas. Allow your designer time to research your company and key people that make the wheels turn. A surprising recent finding is people that frequent the average bookstore spend approximately eight seconds looking at the front cover and 15 seconds reading the back, According to &#8220;The Wall Street Journal&#8221;.</p>
<p><img src="http://www.galearning.com/weprintcolor/images/print-images/annual_report_cover_jpg.jpg" alt="" width="441" height="571" /></p>
<p>You have front and back cover that need to be included in planning and design! Don&#8217;t miss out on concept for the back cover, it should be more subtle than the front while providing extra interest such as company credits, milestones or maybe a mission statement. The natural order will be the front cover has stimulated the reader enough to look at the back cover, then open the report and review contents. Clearly, the one represented by the well-designed, 3D cover with a relevant image will influence you in a more positive way, and will more likely induce you to purchase that book. In order to wrap your report properly it needs the skills of an experienced graphic designer who has experience in book cover design. In so many cases, the designer&#8217;s thought processes are likely to be more valued, as well as ever recommendations they make. The fact is a number of designers can give a client a nicely designed annual report, rarely to readers see or consider all the good thinking that went along with that. If we attempt to breakdown the annual report designing process there are 2 basic steps:</p>
<ol>
<li><strong>Designer&#8217;s concepts (renderings)</strong> in rough form they are created for acceptance. Once the designer&#8217;s proposal has been approved the production work begins; bringing all of the different facets of design, art, and production into the picture.</li>
<li><strong> Graphic Preparation-</strong> Once all approvals are in place it is now the graphic production team than must produce the mechanicals or finished digital artwork needed to go into production</li>
</ol>
<p>Many good designers share the same view around clients, that is to be seen as more that a person doing a job. There is so much more to offer when a client sees the talent and skill employed by the designer rather than a set of hands.</p>
<p>In general designers will tell you that the most interesting and effective annual reports are (stylistically and strategically) from smaller, more entrepreneurial types of companies, here the designer delivers a one stop operation to the president/CEO. Illustrations in your annual report bring editorial insight to the challenges facing your industry today. For many design companies the belief is in tight designer control. These jobs must be tightly controlled, because they can so easily get out of control at any stage of the process resulting in accurate planning and estimating. Clients need to clearly understand what they are getting from the designer and when a deviation is made from the original game plan why extra charges are applied.</p>
<p>With projects such as annual reports it is often wise to look at from the delivery date backwards, this way you will know the drop dead line. If the project will take 6 weeks to produce then once you infringe on this window of time your client knows the clock is ticking and there is a chance the order will now be late. This is the main reason why tight designer control is important! Creating an annual report book cover isn&#8217;t as hard as it seems. There are many new programs, such as Adobe Illustrator that offer a sample gallery of cover designs that make help get the creative juices flowing. Here are a few example found in Adobe&#8217;s sample folders.</p>
<p><img title="Annual Report Samples" src="http://www.galearning.com/weprintcolor/images/print-images/booklets-annual-sample.jpg" alt="Annual Report Samples" width="450" height="374" /></p>
<p><img title="Annual-Report Sample" src="http://www.galearning.com/weprintcolor/images/print-images/booklets-annual-sample1.jpg" alt="Annual-Report Sample" width="450" height="623" /></p>
<p>By understanding what will be involved in designing, writing, publishing and distribution of your annual report, you can put the proper building blocks in place to ensure all goals are met. Listening well is at the top of the &#8220;to do&#8221; list when gathering the information from clients. When you add that to the designer&#8217;s ability to think and process the information you have a magic recipe. In the initial meeting with the creative team and client it is best to use this meeting as information gather only and not to offer any solutions until you have taken it all back, brainstormed with your artistic team, discussed solutions and then return on the second visit with possible solutions.</p>
<h3>Best Production Options for Printing Your Cover Design</h3>
<h4>Option A</h4>
<p><img src="http://www.galearning.com/weprintcolor/images/print-images/booklets-20-26-cover-obl.jpg" alt="Annual report cover design option A" width="450" height="342" /></p>
<p><em>Oblong Cover 1 up, 2 out Work and Tumble or 2 up, 2 out sheet wise oblong cover </em> <strong>Stock: </strong>Cornwall Coated 1 side <strong>Ink:</strong> CMYK, 1 side (4/0) with protective coating <strong>Running Size:</strong> 20 X 26&#8243; <strong>Finished Size:</strong> 12 X 9&#8243; <strong>Finishing:</strong> Score and Final Trim</p>
<h4>Option B</h4>
<p><img src="http://www.galearning.com/weprintcolor/images/print-images/booklets-20-26-4pg.jpg" alt="Annual report cover design option A" width="450" height="342" /></p>
<p><em>Four page cover 1 up, 2 out, work and turn or 2 out sheet wise upright cover. </em> <strong>Stock: </strong>Cornwall Coated 1 side <strong>Ink:</strong> CMYK, 1 side (4/0) with protective coating <strong>Running Size:</strong> 20 X 26&#8243; <strong>Finished Size:</strong> 12 X 9&#8243; <strong>Finishing:</strong> Score and Final Trim</p>
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		<title>How to Build Client Relationships</title>
		<link>http://galearning.com/weprintcolor/marketing-channels/marketing-channels.php</link>
		<comments>http://galearning.com/weprintcolor/marketing-channels/marketing-channels.php#comments</comments>
		<pubDate>Sun, 30 Aug 2009 17:53:41 +0000</pubDate>
		<dc:creator>samples</dc:creator>
				<category><![CDATA[Marketing Channels]]></category>
		<category><![CDATA[crm tips]]></category>
		<category><![CDATA[relationship marketing]]></category>
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		<description><![CDATA[A Measured Marketing System So you&#8217;ve been trying to find the right marketing mix for your business. You have learned there is no shortage of information but are overwhelmed with all the selections at the click of your mouse. The article below takes a broad look at marketing your business. Who are all those people [...]]]></description>
			<content:encoded><![CDATA[<h1>A Measured Marketing System</h1>
<div id="attachment_435" class="wp-caption alignnone" style="width: 410px"><img class="size-full wp-image-435" title="How to Market Your Business" src="http://www.galearning.com/weprintcolor/wp-content/uploads/2009/08/Free-images-for-print-stockphotowarehouse.comSMB10.jpg" alt="A Measured Marketing Approach" width="400" height="217" /><p class="wp-caption-text">Turn Your Business Into a Cash Cow</p></div>
<p>So you&#8217;ve been trying to find the right <a href="http://www.galearning.com/weprintcolor/tag/marketing-channels">marketing mix</a> for your business. You have learned there is no shortage of information but are overwhelmed with all the selections at the click of your mouse. The article below takes a broad look at marketing your business. Who are all those people trying to reach you and how can you extend your own reach? Recently I have been introduced to the best CRM in the world. After about a month of intense training I am <strong>totally </strong>WOWed!! Here are a few tips from my journey to chew on.</p>
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<h2>Email Contacts Help Build CRM</h2>
<div id="attachment_437" class="wp-caption alignnone" style="width: 460px"><img class="size-full wp-image-437" title="Targeted Marketing Secrets" src="http://www.galearning.com/weprintcolor/wp-content/uploads/2009/08/0006524.jpg" alt="Mining Email Contacts To Build CRM" width="450" height="347" /><p class="wp-caption-text">Mining Email Contacts To Build CRM</p></div>
<p>Is marketing of <a href="http://www.galearning.com/weprintcolor/tag/designing-stationery">paper stationery</a> an industry that is threatened by digital media? How many times everyday do you count on your email stationery template to deliver your company’s messages? What many entrepreneurs are not seeing is the world is <strong>overdosing </strong>on electronic messaging. How many emails do you get everyday? Then, tell me how many of those emails <strong>are wanted</strong>? OUCH IT HURTS SOMETIMES!</p>
<p>If your answer is similar to mine, email is not something we all look forward to downloading everyday! In fact, this process can be more painful than it’s worth for some. A lot is expected of the small business owner everyday including sorting through the funnel of messages. Who are all these people sending you documents and messages? Are they clients, government, associates, spammers or prospects? Do they <strong>even know me</strong>? What about all those Viagra emails?</p>
<p>It’s crazy but the stronger your web presence is, the more of a target it becomes for marketers of all types (<em>wanted and unwanted</em>). Let’s look a little closer at who is likely to send you unwanted or wanted messages. <strong></strong></p>
<h3><strong>Unwanted</strong></h3>
<ul>
<li>Spammers</li>
<li>Product offers from unknown vendors</li>
<li>Nigeria Bank Transfer Proposals</li>
<li>Phishing scams</li>
</ul>
<h3><strong>Wanted</strong></h3>
<ul>
<li>Customers</li>
<li>Prospects</li>
<li>Family and friends</li>
<li>Employees</li>
</ul>
<p>COOL! NOW I KNOW WHO IS TRYING TO CONTACT ME&#8211; SO WHAT!</p>
<h3>Segmenting Email Contacts</h3>
<div id="attachment_438" class="wp-caption alignnone" style="width: 444px"><img class="size-full wp-image-438" title="0006570" src="http://www.galearning.com/weprintcolor/wp-content/uploads/2009/08/0006570.jpg" alt="Sort out your Client Base" width="434" height="640" /><p class="wp-caption-text">Sort out your Client Base</p></div>
<p>If there is one conscious effort you should make is <strong>classifying </strong>the clients you are emailing as a primary means of business communication. At the root of your classification should be metrics like current value, potential value and relationship value. How well do you and your clients gel?</p>
<p>For goodness sakes, step out of your email box for a moment. That’s right <a href="http://support.microsoft.com/kb/287070">export all your email data from outlook</a> and take a close look. If you keep contacts sorted in folders using Outlook, you can start by exporting your action folders (clients). Classifying (segmenting) your email address book for business can be incredibly enlightening, <strong>powerful and profitable</strong>.</p>
<p>Once you have done this you can really get into some serious relationship marketing-building-management. Now you have all these contacts that you are familiar with, who is who? For example you may find in your “Clients” folder you have 2 classes of client….<strong>active </strong>and <strong>inactive</strong>. Take it a step further and break them down <strong></strong></p>
<h3><strong>Active Clients</strong></h3>
<ul>
<li>Good potential</li>
<li>At potential</li>
<li>Likely referrals</li>
</ul>
<h3><strong>Inactive Clients</strong></h3>
<ul>
<li>Easily reactivated</li>
<li>Not easily activated</li>
<li>Out of business</li>
</ul>
<p>This is just one example to get your mind in the groove of relationship building from existing contacts. There are countless ways to segment prospects and clients. But why is it so important to segment client data? This is your first step into the world of <a href="http://www.kqzyfj.com/click-3616456-10692899" target="_top">software assisted relationship management (Infusionsoft)</a>. It’s a world where business <strong>booms</strong>.</p>
<p>I know this sounds “WAY OUT THERE” but it truly is where modern day business is pounding the competition, its called <em>customer love</em>. We have all seen those motivational pictures in the boardroom or on the bosses wall “The Customer Comes First” or “The Custom is Always Right”. <em>How many of them really mean it?</em></p>
<p>If you are not using CRM (client relationship management) to help manage your clients you are missing out on something <strong>very </strong>special. You might think CRM is not worth the time and money but for the majority of business owners I know, they all tell me the same thing&#8212;“We are here because we have clients”. Even for the skeptics it is understood that more clients means more profit AND profit is not a swear word. Profit is how businesses stay in business to serve the client. What clients are <strong>lacking </strong>today is simple appreciation for the loyalties they have. After all, loyal clients are the hardest to find!</p>
<h2>How Much do You Love Your Clients and Prospects?</h2>
<div id="attachment_439" class="wp-caption alignnone" style="width: 490px"><img class="size-full wp-image-439" title="How CRM Works" src="http://www.galearning.com/weprintcolor/wp-content/uploads/2009/08/image0071.gif" alt="Client Relationship Management" width="480" height="278" /><p class="wp-caption-text">Client Relationship Management</p></div>
<h2>A New Way of Doing Business</h2>
<p>What I am about to share with you is a new way of thinking for your small business. &#8211; Are you ready to take your business to a new level? &#8211; Is it time to organize who is trying to contact you? &#8211; Do you want to leverage the technology around you to your advantage?</p>
<h3>How to Propel Your Business</h3>
<p>If you can see it in your mind you can believe it. If do not have a vision this article will help you form one. If you have a dream of the future, increase your peripheral vision with a few tips from this old dog.</p>
<h2>4 Targeted Marketing Channel Options</h2>
<div id="attachment_440" class="wp-caption alignnone" style="width: 433px"><img class="size-full wp-image-440" title="How to Launch Your Business" src="http://www.galearning.com/weprintcolor/wp-content/uploads/2009/08/image0081.jpg" alt="Four Targeted Marketing Channel Options" width="423" height="300" /><p class="wp-caption-text">Four Targeted Marketing Channel Options</p></div>
<h3>Multi Level Marketing</h3>
<p>Have you been approached or shown interest in MLM? Although it’s an enticing system it can eventually harm your precious business. Becasue so many scams are associated with MLM it is wise to take a look first before you engage. The <a href="harm your precious business" target="_blank">MLM watchdog site</a> is a good place to start. Maybe you are uncomfortable approaching family and friends for business or you just aren’t cut for the “fake it” until you make it mentality! On the other hand, some folks claim MLM is the lifeline of their business. How do you measure your marketing efforts in MLM? What if I told you there is an easy way to measure <strong>every ounce</strong> of response you are getting from your network meetings, seminars, or public speaking events? Wouldn’t it be insightful to know what meeting efforts have the <strong>most </strong>impact to your bottom line?</p>
<h3>Traditional Marketing</h3>
<p>It’s hard to know what is traditional these days. The folks over at Web Designing India have written a good <a href="http://www.web-designing-india.com/the_advantages_of_internet_marketing_vs_traditional_marketing.html" target="_blank">comparison between traditional and internet marketing</a>. In the eighties it was direct mail, in the 90’s it was direct mail, digital media and <a href="http://risetothetop.techwyse.com/internet-marketing/how-to-choose-your-internet-marketing-company/" target="_blank">internet marketing</a>. At the turn of the millennium businesses became <strong>very aware</strong> of Pay Per click, <a href="http://galearning.com/weprintcolor/robert/" target="_blank">SEO, SEM, social networks </a>and electronic communication as a marketing tool. However if you want to define traditional marketing we must be mindful of the goals. Traditional marketing objectives include broadening your own perspective, developing current clients, be seen as an expert, developing leads, getting referrals and increasing connectivity. Again, ALL this activity and effort can be measured with minimal effort. At the end of the day learning what means of traditional marketing is most meaningful to your objectives just makes you smarter about your business.</p>
<h3>Creative Brand Design</h3>
<p>A consistent <a href="http://www.galearning.com/weprintcolor/business-card-design-tips/graphic-design.php">graphic design</a> will help you brand yourself and develop a visual identity. This means across the board! Your <a href="http://www.galearning.com/weprintcolor/business-card-design-tips/steps-to-creating-the-best-stationery-set.php">stationery</a>, brochures, trade show pamphlets, <a href="http://www.galearning.com/weprintcolor/tag/business-card-samples">business cards</a>, website, advertising, and/or absolutely anywhere your business appears in the public eye. Once you have design continuity figured out it’s time to implement your distribution plan. How are you going to expose your new found identity and which <a rel="nofollow" href="http://www.designlogos.net/logo_design_tip11.php" target="_blank">branding methods</a> work?</p>
<h3>Classifiying Client Base</h3>
<p>As we land new clients you would be wise to classify them. When they join your family of satisfied clients they are simply a new client. After a set period of time (I like 3 months) I classify them in A, B, C, or D class after review. The reason you want to do this is to understand how important they are to you along with easy access to each client. This does not help generate sales but it does help develop a higher level of intimacy with your clients. Guess what? That can be measured too. I mean the affect of classifying your clients&#8212;before and after.</p>
<p>Are you having a rough time trying to find the best way to manage your business, don’t worry&#8212;you’re not alone. Many times, a good idea is just a click away. If you know what you are looking for it’s easy to get the skinny. Finding help with marketing your business can be a whole lot easier online. More importantly getting help on ways to give help to your clients and prospects will change your entire life, I promise <img src='http://galearning.com/weprintcolor/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  !</p>
<p>In this article I have touch on the basic ideas for marketing your business. I hope they help you in some way! I have also mentioned using &#8220;<em>the best CRM in the world</em>&#8220;. If you are interested in learning about my bold opinion I will leave you with two ways of taking a 30 free trial.</p>
<ol>
<li>Direct link to <a href="http://www.infusionsoft.com/">Infusionsoft</a></li>
<li>Affiliate link to <a href="http://www.kqzyfj.com/click-3616456-10692899" target="_top">Infusionsoft</a></li>
</ol>
<p><strong>I guarantee this software will change your business forever!</strong></p>
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