Archives for Paper and Ink

The Behavior of Commercial Printing Inks and Paper

How Do Printing Inks Work?

reflection of light source from the ink

Inks may be either opaque or transparent. Although there are many uses for both, the bulk of printing and all reproduction of colored pictorial material, such as art work or photography by process printing, require transparent inks. Such reproduction utilizes the three transparent subtractive secondary colors (plus black generally) to reproduce all the colors of the original.

Reproduction by process printing requires use of the subtractive secondary colors (and often black to deepen shadow areas or to increase contrast). The colors are yellow, magenta and cyan. When they are combined, you see several colors- but it is called a three color reproduction. (See Figure 2)

A colored transparent ink film modifies light by subtracting from the light source certain wave lengths and transmitting others. Just as the green bottle subtracts red and blue and transmits green as in Figure 4.

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Color has Three Important Dimensions…

Dimensions of Color

The influence of the proximity of colors to the colors we are observing and the influence of background brightness.

Before going further, we should mention that color has three important dimensions which are:

HUE- that characteristic of color (that we call red, green, yellow, blue and so forth). By measurement it may be assigned a dominant wave length.

dimensions of colours

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How Paper and Ink Work Together

ADDITIVE AND SUBTRACTIVE COLOR

primary colors of light, visible spectrum secondary colors of light or primary printing ink colors, process colors

There are other aspects of light and color, and to understand them we must return to Sir Isaac’s spectrum. Not all of the colors of the spectrum have “equal status”.

There is a basic difference between the color behavior of light and the color behavior of the “red” apple. It is basically a difference between something that adds or subtracts. Color that results from adding light energy is called additive color. Color that results when an object subtracts light energy is called subtractive color.

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Paper Texture is like The Artist’s Canvas

Textures and Ink Influences

THE INFLUENCE OF TEXTURE ON PERCEPTION OF COLOR

The appearance of a given hue varies as the surface texture of the colored object or material varies. An ink printed on a smooth, glossy surface appears purer and more brilliant in hue than the same ink on a rough surface where it appears to be grayed, washed out, or less pure. (The rough surface scatters white light as bits of broken glass do, adding white light to the printed area, and we perceive the color to be “diluted”.)

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Three Color Platforms That Matter Most to your Business


PANTONE COLOR I CMYK COLOR I RGB COLOR

Keep Your Company Colors Co-Ordinated

How The Pantone Matching System Works

To ensure you get the exact color-scheme you require, colour systems like the Pantone Matching System were developed. The most common spot colour standards in color printing is the Pantone Matching System or, PMS as it is more commonly known as.
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Guided Template Design

It’s easy to create a nice looking business card and say “hey this looks great, what’s involved to get a complete stationery set?” The answer may surprise you! Because our graphics are prepared in a vector based format they can be easily replicated in other formats. Presentations, flyers, stationery, signage and many other formats are just a few ideas for converting our business card designs. Get more bang for your buck!

Color can Heal The Sick

Dating back as far as Atlantis times, color has been seen as a natural healing agent for humans. It can set the tone in any setting. Whether you are experiencing a natural setting or a freshly painted room color influences the way you feel.

Commercial Printing & Litho is Alive

Despite the rumors you hear the world of offset printing is alive. It's not like it used to be though. In fact, those that are still paying with chemicals, plates and negatives are probably on their last legs, if not already extinct. Printers have always been regarded as a reputable sector to work with. A printing company with the right leaders at the helm can really diversify today.